AI-driven search is no longer a side channel. It is where opinions form before a click ever happens. Here’s what the newest benchmark data says about generative engine optimization (GEO) and answer engine optimization (AEO), how they connect to traditional SEO and what decision-makers in manufacturing, banking and finance plus elective medicine specialties can do to earn citations, trust and demand.
2026 will reward clarity, not noise. These top 5 marketing trends reveal how brands can use AI smartly, win in noisy feeds, master attribution, and show up in AI-driven answers.
As Gen Z reaches adulthood and Gen Alpha comes of age, the banking industry must embrace a digital-first, socially driven and authentic marketing approach. These generations expect frictionless experiences and real connections—banks that get this right will earn lifelong loyalty.
Manufacturers struggling with the skilled labor shortage can gain a competitive edge by focusing on employer branding. By showcasing workplace culture, engaging with local talent pipelines and optimizing job visibility, companies can attract the next generation of skilled tradespeople and build a workforce for the future.
When we responsible and powerful AI use is involved, we enhance human connection instead of replacing it.
Market Mentors ran a bold experiment in AI video generation: a fully AI-crafted, 60-second branded video. Learn what worked, what didn’t and why humans still rule creativity. A revealing, funny and honest look into the future of creative automation.
American manufacturers can turn reshoring into a competitive marketing advantage by spotlighting their domestic capabilities just in time for procurement season.
Why Banks Need to Attract and Keep Younger Customers For local and regional banks, future growth hinges on connecting with younger audiences—specifically Gen Z and Millennials. These consumers are establishing lifelong financial habits now. If they scroll past your brand or don’t see their values reflected, they won’t come back. To attract and keep younger […]
Google is transforming how search works. In this article, we walk through the latest Google search results changes—AI Overviews, AI Mode, preferred sources, deprecated parameters, spam updates—and what savvy marketers should do next.
Within 24 hours of that story’s publication, the White House reached out to Excel with a phone call. The article was republished on the official White House website, fulfilling what some had called a “pie in the sky” request from our client to capture the attention of the president.