<!-- wp:heading -->
<h2 class="wp-block-heading">Generative AI is So Very Good…And So Very Imperfect</h2>
<!-- /wp:heading -->
<!-- wp:paragraph -->
<p>Incorporating AI into our workflow has been a priority at Market Mentors for a while now. We’re always testing and implementing tools for note-taking, project coordination, design, ideation, research, presentations and more.</p>
<!-- /wp:paragraph -->
<!-- wp:paragraph -->
<p>We’ve found great efficiencies—and a few cautionary tales.</p>
<!-- /wp:paragraph -->
<!-- wp:paragraph -->
<p>AI evolves fast, so any conclusions are likely to be outdated within weeks. But the value is in the process: pushing boundaries, learning what works, and spotting the limits.</p>
<!-- /wp:paragraph -->
<!-- wp:heading -->
<h2 class="wp-block-heading">The Great MM AI Video Generation Experiment of 2025</h2>
<!-- /wp:heading -->
<!-- wp:paragraph -->
<p>Back in 2024, we launched an internal AI Taskforce to help the agency embrace AI across departments. It eventually grew into a structured framework for agency-wide adoption.</p>
<!-- /wp:paragraph -->
<!-- wp:paragraph -->
<p>One standout idea from the creative team? A full-on experiment:</p>
<!-- /wp:paragraph -->
<!-- wp:heading {"level":3} -->
<h3 class="wp-block-heading">The Goal:</h3>
<!-- /wp:heading -->
<!-- wp:paragraph -->
<p>Create a Market Mentors-branded video using AI</p>
<!-- /wp:paragraph -->
<!-- wp:heading {"level":3} -->
<h3 class="wp-block-heading">The Rules:</h3>
<!-- /wp:heading -->
<!-- wp:list -->
<ul class="wp-block-list"><!-- wp:list-item -->
<li>Everyone in our creative department had to participate</li>
<!-- /wp:list-item -->
<!-- wp:list-item -->
<li>Every phase had to use some form of AI</li>
<!-- /wp:list-item --></ul>
<!-- /wp:list -->
<!-- wp:heading {"level":3} -->
<h3 class="wp-block-heading">The Process, Step By Step:</h3>
<!-- /wp:heading -->
<!-- wp:list {"ordered":true} -->
<ol class="wp-block-list"><!-- wp:list-item -->
<li>Scriptwriting: Used ChatGPT to generate the script</li>
<!-- /wp:list-item -->
<!-- wp:list-item -->
<li>Character Development: Created characters via ChatGPT’s image generator</li>
<!-- /wp:list-item -->
<!-- wp:list-item -->
<li>Scene Generation: Same tool for scene visuals</li>
<!-- /wp:list-item -->
<!-- wp:list-item -->
<li>Animations: Used VEO3 to animate each scene</li>
<!-- /wp:list-item -->
<!-- wp:list-item -->
<li>Soundtrack: Composed via Suno, fully AI-generated</li>
<!-- /wp:list-item -->
<!-- wp:list-item -->
<li>Post-production: Used Premiere to clean up, stitch scenes—this was our only partial non-AI phase</li>
<!-- /wp:list-item --></ol>
<!-- /wp:list -->
<!-- wp:heading -->
<h2 class="wp-block-heading">Stretching Our Comfort Zones and Getting Creative</h2>
<!-- /wp:heading -->
<!-- wp:paragraph -->
<p>This experiment gave team members outside design roles a chance to try their hand at AI visuals. Here’s what we found:</p>
<!-- /wp:paragraph -->
<!-- wp:list -->
<ul class="wp-block-list"><!-- wp:list-item -->
<li>Interfaces were user-friendly</li>
<!-- /wp:list-item -->
<!-- wp:list-item -->
<li>Initial results were strong—but often had <em>something</em> off</li>
<!-- /wp:list-item -->
<!-- wp:list-item -->
<li>Editing AI output was tough; tweaks broke other elements</li>
<!-- /wp:list-item -->
<!-- wp:list-item -->
<li>AI sometimes flat-out ignored instructions</li>
<!-- /wp:list-item -->
<!-- wp:list-item -->
<li>Starting over with fresh prompts usually worked best</li>
<!-- /wp:list-item -->
<!-- wp:list-item -->
<li>Outcomes were more magical than predictable</li>
<!-- /wp:list-item --></ul>
<!-- /wp:list -->
<!-- wp:paragraph -->
<p>Bottom line? AI doesn't love constraints. Great for experimentation, less so for strict branding or structured storytelling.</p>
<!-- /wp:paragraph -->
<!-- wp:heading -->
<h2 class="wp-block-heading">Taming the Beast: Mastering the Art of the Prompt</h2>
<!-- /wp:heading -->
<!-- wp:paragraph -->
<p>We got better with prompts over time, but our designers became the true prompt whisperers:</p>
<!-- /wp:paragraph -->
<!-- wp:list -->
<ul class="wp-block-list"><!-- wp:list-item -->
<li>Writers learned what not to do</li>
<!-- /wp:list-item -->
<!-- wp:list-item -->
<li>Designers fine-tuned the magic, taking the lead on tricky clips</li>
<!-- /wp:list-item --></ul>
<!-- /wp:list -->
<!-- wp:paragraph -->
<p>Once we had usable footage:</p>
<!-- /wp:paragraph -->
<!-- wp:list -->
<ul class="wp-block-list"><!-- wp:list-item -->
<li>Post-production was smooth</li>
<!-- /wp:list-item -->
<!-- wp:list-item -->
<li>We took feedback from preview audiences</li>
<!-- /wp:list-item -->
<!-- wp:list-item -->
<li>Final video = tighter, cleaner and ready to share</li>
<!-- /wp:list-item --></ul>
<!-- /wp:list -->
<!-- wp:heading -->
<h2 class="wp-block-heading">The Takeaways: Use AI Only Where It Truly Helps</h2>
<!-- /wp:heading -->
<!-- wp:paragraph -->
<p>Our guiding principle is</p>
<!-- /wp:paragraph -->
<!-- wp:quote -->
<blockquote class="wp-block-quote"><!-- wp:quote -->
<blockquote class="wp-block-quote"><!-- wp:paragraph -->
<p>Automate the ordinary; humanize the extraordinary.</p>
<!-- /wp:paragraph --></blockquote>
<!-- /wp:quote --></blockquote>
<!-- /wp:quote -->
<!-- wp:paragraph -->
<p>AI helps us move faster—but speed isn't everything. It’s great at logic. Humans are better at the unexpected, the heartfelt, the unique.</p>
<!-- /wp:paragraph -->
<!-- wp:paragraph -->
<p>We use AI to:</p>
<!-- /wp:paragraph -->
<!-- wp:list -->
<ul class="wp-block-list"><!-- wp:list-item -->
<li>Streamline repetitive tasks</li>
<!-- /wp:list-item -->
<!-- wp:list-item -->
<li>Give time back to our creative humans</li>
<!-- /wp:list-item -->
<!-- wp:list-item -->
<li>Keep the focus on solving real client challenges</li>
<!-- /wp:list-item --></ul>
<!-- /wp:list -->
<!-- wp:paragraph -->
<p>Sure, AI can do creative work. But it pulls from what it’s been fed, and that’s what’s already out there. We creative humans come up with ideas that haven’t been done yet.</p>
<!-- /wp:paragraph -->
<!-- wp:paragraph -->
<p>So, is the video perfect? Not even close. Is it adorable? Absolutely.</p>
<!-- /wp:paragraph -->
<!-- wp:paragraph -->
<p>We’re proud of it—but it’s more cautionary tale than creative triumph. And we’re cool with that.</p>
<!-- /wp:paragraph -->
<!-- wp:paragraph -->
<p>Enjoy the show.</p>
<!-- /wp:paragraph -->
<!-- wp:embed {"url":"https://youtu.be/3_HFRFsDnq4","type":"video","providerNameSlug":"youtube","responsive":true,"className":"wp-embed-aspect-16-9 wp-has-aspect-ratio"} -->
<figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper">
https://youtu.be/3_HFRFsDnq4
</div></figure>
<!-- /wp:embed -->
