<!-- wp:heading --> <h2 class="wp-block-heading">Agency recognized for “Tariff Talk” campaign in the Newsjacking category</h2> <!-- /wp:heading --> <!-- wp:paragraph --> <p>Market Mentors is proud to announce that we’ve been named a finalist in the Newsjacking category of the <a href="https://www.prdaily.com/awards/events/pr-daily-awards-luncheon-2025/">2025 Ragan PR Daily Awards</a>, an industry-recognized program celebrating excellence in public relations, marketing and communications.</p> <!-- /wp:paragraph --> <!-- wp:paragraph --> <p>This recognition honors our team’s creativity, strategy and impact in shaping narratives that resonate. The Newsjacking category specifically highlights campaigns that effectively leverage trending news to engage audiences and advance a mission. That’s something our team did with boldness and precision in our award-nominated campaign, “Disrupting the narrative on tariffs: How we got Washington's attention.”</p> <!-- /wp:paragraph --> <!-- wp:heading {"level":3} --> <h3 class="wp-block-heading">Turning Tariffs into Triumph</h3> <!-- /wp:heading --> <!-- wp:paragraph --> <p>When tariffs dominated the headlines during the Trump administration, many U.S. manufacturers faced difficult questions about cost, production and public perception. Rather than shy away from the conversation, Market Mentors saw an opportunity to flip the narrative.</p> <!-- /wp:paragraph --> <!-- wp:paragraph --> <p>For Excel Dryer, a client deeply committed to American manufacturing, we crafted the <strong>“</strong>Tariff Talk” campaign, a proactive PR effort positioning Excel as a model of resiliency and domestic strength. While competitors struggled to navigate the trade landscape, Excel stood firm in its Made-in-the-USA foundation.</p> <!-- /wp:paragraph --> <!-- wp:paragraph --> <p>Our team recognized that this story of a company thriving precisely because of its long-standing values, deserved national attention. Through targeted media outreach, we secured features in The Boston Globe, Boston Herald, and The BBC, culminating in a full-page Sunday feature in <em>The Washington Post </em>along with other high-profile placements.</p> <!-- /wp:paragraph --> <!-- wp:paragraph --> <p>Within 24 hours of that story’s publication, the White House reached out to Excel with a phone call. The article was republished on the official White House website, fulfilling what some had called a “pie in the sky” request from our client to capture the attention of the president of the United States.  Market Mentors turned it into a remarkable real-world success.</p> <!-- /wp:paragraph --> <!-- wp:paragraph --> <p>Being named a Ragan PR Daily Awards finalist is not just a recognition of a single campaign. It’s a reflection of our agency’s mission: to deliver meaningful results through creative, strategic storytelling. We’re honored to stand alongside some of the industry’s best and brightest, and we’re grateful to our partners at Excel Dryer for their collaboration and trust.</p> <!-- /wp:paragraph --> <!-- wp:paragraph --> <p>The winners of the 2025 Ragan PR Daily Awards will be announced soon. Today, we’re already celebrating. Because every time a great story makes a real impact, that’s a win in itself.</p> <!-- /wp:paragraph --> <!-- wp:paragraph --> <p><a href="https://marketmentors.com/contact-us/">Let’s start showcasing your institution’s story</a> today with industry-honored PR strategy that rises above the usual headlines.</p> <!-- /wp:paragraph -->