What is Brand Management?
From the words you use to the core values that you embody—your company’s brand tells your story. That’s what makes brand management so essential.
02-16-2021
Our Blog
01-28-2021
Does Your Website Need a Makeover?
A website should speak to your brand and be unique to you. But it also needs to be up-to-date in form and function. Here are some important things to consider when you are wondering if it’s time for a refresh.
12-08-2020
A Case for Case Studies
How do you convince a customer your product or service is right for them? A case study may be just the solution you’re looking for.
10-20-2020
Traditional vs Digital Media Buying
Traditional vs digital media buying reach different audiences, have different goals, and require media buyers with different skillsets. We explain the differences and what to look for.
09-09-2020
Understanding Common Types of Digital Video Ads
Understanding the various types of videos available to brands can be challenging, as innovation in content delivery and shifting consumer behavior leads to newer opportunities and platforms.
08-27-2020
Preparing Your Business for a Potential Pandemic Resurgence: 6 Tips
Download our 6 Ps, steps to take now to prepare your business in the event of new quarantine restrictions over the coming season.
08-04-2020
Podcast: Ups and Downs of Social Media for Businesses
Michelle Abdow chatted with Dave Madsen for his Even Better Western Mass podcast about the ups and downs of social media for businesses.
07-30-2020
Digital Advertising: How Machine Learning Impacts Your Campaigns
In the midst of the Age of Automation, our digital and social media specialist discusses the ever-growing realm of digital advertising and how machine learning impacts your campaigns.
07-20-2020
Dealing with Social Media Backlash
Watch Michelle Abdow on Mass Appeal discussing how businesses can respond when their employees’ social media posts create a public backlash.
07-09-2020
Full Coverage: Electronic Press Kit Essentials
Since most journalists are now online, having your press materials online makes good sense, too. Here, we explore some press kit essentials.