Media Buying Services: Refine Your Reach Right
When it comes to achieving your marketing goals, an innovative advertising campaign is only half the battle. Let our media buying expertise ensure your message’s optimal performance and reach.
Our Blog
Direct Mail: Success Is in the Details
One reason direct mail has remained so effective is that it’s tangible. So, you want to make sure that what you send cuts through the clutter, both in term of messaging and visual appeal––and that you reach the audience you want at a price that doesn’t break the budget.
How To Tell When Your Website Needs a Refresh
Your website often forms the first impression of you and your business––it’s your front door. What does your website say about your business? Is it antiquated? Slow? Clunky? Here are three signs it’s time for a refresh, and how we can help.
SEO and PPC: Understanding the Alphabet Soup Called Online Advertising
From SEO to PPC, digital marketing terms can look like alphabet soup to the untrained eye. However, search engines, like Google, are where people turn for information in our digital age, so it’s important to understand how they work, and how to use them to your advantage.
Presenting with Success
It has been estimated that 75% of all people experience some degree of anxiety or nervousness when it comes to public speaking, exceeding even the fear of death. Here, we share some tips about how to give a presentation like a pro!
All Things Media: Paid, Earned, Owned and Shared
A successful marketing strategy employs a variety of media––including paid, earned, owned and shared––in a combination that drives the results you want. At Market Mentors, we can help design, develop and deploy the best plan for your business.
Teamwork Makes The Dream Work
It’s generally known in the business world that happier employees do better work. When team members are satisfied and energized, they’ll produce stronger results and put in the extra effort needed to meet their goals. However, too many executives believe that happiness is a function of salary, benefits or job title, rather than considering less obvious factors that contribute to an employee’s happiness in the workplace.
Never the Same Auld Lang Syne: How We Made 2017 Count
New partnerships, significant internal growth, amazing teamwork and unprecedented community engagement marked an exciting 2017, representing the very types of success for which we continually strive.
Browsers and Search Engines: Not the Same Thing
Do you know the difference between a browser and a search engine? While this may seem like Internet 101 for some, the two are often confused.
Area Companies Join Forces to Raise Money for The Salvation Army’s Emergency Disaster Services
Market Mentors, LLC, and local businesses participated in hurricane relief effort and raised $10,000.
A “Small” Holiday with a Big Impact
Small Business Saturday is an American shopping holiday conceived by American Express Corporation as a counterpart to Black Friday and Cyber Monday as a means to stimulate local economies, initiatives and organizations. We hope to give you some food for thought before you make that online or big box store purchase.
Corporate Social Responsibility: Doing Good Is Good Business
At Market Mentors, we know the value of a worthy cause. Beyond the feel-good factor, corporate social responsibility (CSR) is an excellent way to build teamwork, enhance employee engagement, support your community, engage your customers—and yes, even provide benefit from positive public relations.
Market Mentors Honored among the Region’s “Super 60”
As the region’s largest and most trusted full-service advertising, marketing and public relations agency, we are thrilled to have again been named one of the 2017 Super 60 winners by the Springfield Regional Chamber of Commerce.
Get to Know Your Customers
Forming meaningful relationships with your customers will inspire them to continue visiting your business. Plus, having their feedback will help you improve your bottom line.
The Price of PR: Grow Your Business with Earned Media
Marketing is a powerful business development tool, and with the rapid (and costly!) changes occurring in the media landscape, many businesses are struggling to find the budget to keep marketing in the business plan. That’s when public relations becomes even more important than ever.