PR 101: Composition of a Press Release (Infographic)
Public relations is a key component of a robust marketing strategy, and the press release is its star. This infographic shows what goes into a press release.
Our Blog
Understanding SEO Assessments
Our digital and media specialist breaks down SEO assessments, why they are necessary and how you can avoid unwarranted email scams.
Always Business. Never as Usual. Proud to be a 2018 Super 60 Winner
We are delighted that after 15 years in business, we have again been honored as one of the 2018 Super 60 businesses by the Springfield Regional Chamber of Commerce.
15 Years of Rowing the Boat: Lessons We Live By
Experience is the best teacher. Since beginning Market Mentors 15 years ago, we’ve learned plenty of lessons—some the easy way and some the hard way. These lessons became our guiding principles. In honor of our anniversary, here are 15 lessons we live by.
How Social Media Is Reshaping Public Relations
With a global usership in the billions, social media has become one of the fastest growing industries in the world. Its influence is simply too large to ignore. Here we discuss five ways social media has affected the public relations industry and why PR professionals need to jump on board with the latest trends.
Tips For A Successful On-Camera Interview
Broadcast interviews can make even the most sophisticated executive uneasy, but they offer the opportunity to deliver messages to a wide audience quickly and simultaneously. Since television is a visual medium, your physical demeanor and style are just as important as what you say. With the right preparation and approach, everyone can be an effective on-camera communicator.
Media Buying Services: Refine Your Reach Right
When it comes to achieving your marketing goals, an innovative advertising campaign is only half the battle. Let our media buying expertise ensure your message’s optimal performance and reach.
Direct Mail: Success Is in the Details
One reason direct mail has remained so effective is that it’s tangible. So, you want to make sure that what you send cuts through the clutter, both in term of messaging and visual appeal––and that you reach the audience you want at a price that doesn’t break the budget.
How To Tell When Your Website Needs a Refresh
Your website often forms the first impression of you and your business––it’s your front door. What does your website say about your business? Is it antiquated? Slow? Clunky? Here are three signs it’s time for a refresh, and how we can help.
SEO and PPC: Understanding the Alphabet Soup Called Online Advertising
From SEO to PPC, digital marketing terms can look like alphabet soup to the untrained eye. However, search engines, like Google, are where people turn for information in our digital age, so it’s important to understand how they work, and how to use them to your advantage.
Presenting with Success
It has been estimated that 75% of all people experience some degree of anxiety or nervousness when it comes to public speaking, exceeding even the fear of death. Here, we share some tips about how to give a presentation like a pro!
All Things Media: Paid, Earned, Owned and Shared
A successful marketing strategy employs a variety of media––including paid, earned, owned and shared––in a combination that drives the results you want. At Market Mentors, we can help design, develop and deploy the best plan for your business.
Teamwork Makes The Dream Work
It’s generally known in the business world that happier employees do better work. When team members are satisfied and energized, they’ll produce stronger results and put in the extra effort needed to meet their goals. However, too many executives believe that happiness is a function of salary, benefits or job title, rather than considering less obvious factors that contribute to an employee’s happiness in the workplace.
Never the Same Auld Lang Syne: How We Made 2017 Count
New partnerships, significant internal growth, amazing teamwork and unprecedented community engagement marked an exciting 2017, representing the very types of success for which we continually strive.
Browsers and Search Engines: Not the Same Thing
Do you know the difference between a browser and a search engine? While this may seem like Internet 101 for some, the two are often confused.