Our Blog

Got a claim? Be sure to back it up!


Got a claim? Be sure to back it up! One of my favorite scenes in the movie “Elf” is the one in the coffee shop. World’s best cup of coffee! Wow! This scene is hilarious, but it illustrates a trap that is all too common in advertising. While your parents may believe you are the best, the rest of us need proof.

Don’t Overlook Onboarding!


In doing a bit of digging for this blog post, I found some staggering stats via the Harvard Business Review. Nearly 33% of new hires look for a new job within their first six months on the job and 23% of new hires turn over before their first anniversary. Wait, what?! How might you prevent this from happening within your company? Effective onboarding.

Blog Contributor Bonnie Rose
11.29.2016

The 1099-MISC Abyss


You know that feeling you get in the last few months of the year when those deadlines begin looming? As members of a marketing agency, we know that deadlines are always going to be part of our daily routine. While it’s our responsibility to manage media deadlines, we know you have deadlines, too. And no matter what business you’re in, properly filing tax documents on time is something that applies to all of us.

Blog Contributor Sarah Murphy
10.04.2016

National Do Something Nice Day


National Do Something Nice Day (NDSND) is on October 5th this year. It is exactly what it sounds like, a mandatory day to do at least one nice thing for someone else. You think, “that isn’t hard” but for some people it is and they need a nationally known day to do something kind for someone else. For those of us that do nice things on a daily basis, this is a reminder to go the extra mile.

Blog Contributor Amanda Moyer
09.22.2016

A Refresher Course in Customer Online Reviews


You may have read our blog about online reputation management back in 2014, since it has been a few years we thought a refresher blog was needed. In the digital era, a review online can be very impactful to both businesses and customers. These reviews not only influence the ways in which business owners manage their staff, but also which businesses a customer chooses to support.

Blog Contributor Evan
06.29.2016

The Sales and Marketing Seesaw


Freshly armed with a marketing degree, but desperately trying to avoid returning home to live with mom and dad, I jumped at the opportunity to take a sales gig. While it wasn’t directly related to marketing it was very rewarding, sometimes frustrating and surprisingly educational. Fast forward eight years, and I finally get to put my marketing cap on full-time here at Market Mentors. I still have a “new biz” role here, so I thought I would bring a little bit of my perspective to the table.

The Inside Story: Case Studies Support Sales


One of the most powerful sales tools marketing can provide is a case study. While case studies can take many forms, from feature articles to testimonial ads and videos, they are one of the most valued marketing investments. Maybe you’re interested in supporting your sales team but you don’t know exactly what a case study is, or perhaps you just need the right pitch to make sure your business earmarks part of the marketing budget to develop your story.

What the new reaction feature on Facebook means for businesses


Have you noticed the new reaction button on Facebook? Chances are you have! If not, this is the set of six emoji’s that sit alongside the original “like” button. Users can quickly respond with love, laughter, happiness, shock, sadness and anger. This gives users the ability to respond to posts and ads with different reactions beyond the like button, but isn’t quite as bold as creating a dislike button, which is why these were created.

Spot Colors and their Importance to your Branding


Many small companies or businesses that started without a creative agency or designer may not be using spot colors, which is an essential element for brand consistency. Spot colors are premixed solid inks that provide consistent results when printing. They also have standard formulas to be viewed across different types of media. For example, Pantone has a complete color matching system that allows companies to keep the colors in their business materials consistent. To break this down in a way... Read More

Did You Know We Go The Extra Mile?


As a “full-service” marketing agency, Market Mentors provides a variety of services including advertising, branding, media buying, graphic design, public relations and event planning. Although many of our clients work with us for just a few of our services, we strive to deliver the best results by providing “added value.” Added value is another impression we can create for our client to let them know “we’re here for you”. In addition, this little “something extra” is a great way for our clients to try a service that they may not have considered before, to strengthen their campaigns.

keep calm & wear pink
10.19.2015

Keep Calm & Wear Pink


We’re seeing it everywhere this month: pink accents on the uniforms of our favorite NFL players; pink frosted doughnuts and ribbon-shaped cookies at our favorite bakeries. Pink, pink, and more pink. The color pink is used to mark the observance of October’s designation as Breast Cancer Awareness Month, an annual international health campaign organized by major breast cancer charities every October to increase awareness of the disease and raise funds for research into its cause, prevention, diagnosis, treatment and cure.... Read More

Salvation Army Coats for Kids
09.23.2015

A Good Deed for Kids in Need


Did you receive a “Thank You” card from Florida, recently? That’s the real estate market from that sunny perch, expressing gratitude for a New England winter so bitterly cold and so long that it blew new life into real estate sales. On those frigid days when the weather dominated water cooler conversation, can you recall passing by someone on your commute who was woefully underdressed for the conditions? It seems likely that there were plenty of people. The good news... Read More

dentist swabbing kids cheek
07.13.2015

The 7th Annual Kids Safety Expo July 25th, 9 a.m. to noon


As we near the end of July, national make a difference to children month, we urge you to help make a difference in your child’s life, or the life of a child that you know. Summertime is the most anticipated time of the year for children. They are out of school and carefree. However, this can be one of the most stressful times of the year for a parent. Worrying thoughts tend to engulf their minds, “Where are they?” “Did... Read More