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On Our MMinds

You’re Already Using AI and So Are We

10.26.2023

Don’t worry, the machines aren’t planning a revolt, at least not at Market Mentors where the human touch can never be replaced.

Don’t Go Stale: Avoid and Cure Digital Ad Fatigue

5.8.2023

Have you ever closed your web browser because you were forced to look at the same ad again and again? You’re not alone. This phenomenon, known as creative fatigue or digital ad fatigue, is not only annoying for consumers; it can be costly for your business.

Market Mentors earns designation as a Great Place to Work-Certified™ company

5.8.2023

Market Mentors, the region’s largest marketing, advertising and public relations agency, has been Great Place to Work-Certified™ for the second time. Great Place to Work® is the global authority on workplace culture, employee experience and leadership behaviors proven to deliver market-leading revenue and increased innovation.

Choosing a Crisis Communications Pro: What to Look For

12.27.2022

When a crisis hits your business, you want a crisis communications pro who can help you respond in a professional, timely and appropriate way.

A CTV Strategy for the Evolving Television Landscape

12.15.2022

Television-viewing methods have evolved over the years, and your advertising strategy needs to keep up.

Reduce the Intrusiveness of Pop-Ups for Better Results

11.16.2022

The last thing you want is to have your audience associate your brand with irritation.

Watch Your Holiday Sales Shine with the Right Media Strategy

11.10.2022

Online sales in the U.S. on Black Friday climbed from $1.93 billion in 2013 to $8.9 billion in 2021.

A Roadmap to Shifting Your Marketing in an Economic Downturn

10.26.2022

How to change course to keep your brand ahead of the curve.

Print Advertising Still Has Its Place

10.20.2022

If you think digital has killed print advertising, think again. Michelle and other agency experts share their thoughts and advice in this roundup.

Transparency in Customer Reviews

10.13.2022

In this Forbes article, Michelle and other agency leaders talk about how honest reviews can help you build your brand.