A successful marketing strategy employs a variety of media––including paid, earned, owned and shared––in a combination that drives the results you want. At Market Mentors, we can help design, develop and deploy the best plan for your business.
Building Teamwork In The Workplace
It’s generally known in the business world that happier employees do better work. When team members are satisfied and energized, they’ll produce stronger results and put in the extra effort needed to meet their goals. However, too many executives believe that happiness is a function of salary, benefits or job title, rather than considering less obvious factors that contribute to an employee’s happiness in the workplace.
Just For Fun
In reflecting on the past year, and then on all the years before it, I’ve developed a new respect for an old cliché. That’s because what I see here at Market Mentors is a clear and genuine trend, and there’s just no better way to describe it: Each year truly has been better than the last. New partnerships, significant internal growth, amazing teamwork and unprecedented community engagement marked an exciting 2017, representing the very types of success for which we... Read More
Do you know the difference between a browser and a search engine? While this may seem like Internet 101 for some, the two are often confused. Simply, a browser is your access to the internet, and a search engine allows you to search the internet once you have access. You have to use a browser to get to a search engine. Browsers There are many browsers to choose from, but the most commonly used right now are Chrome, Firefox and... Read More
In The News
Market Mentors, LLC and local businesses participated in hurricane relief effort and raised $10,000 Market Mentors, LLC, a full-service marketing firm located in West Springfield, partnered with several local businesses to raise money in support of The Salvation Army’s hurricane relief efforts. A total of $10,000 was raised to present to the Salvation Army, a nonprofit charitable organization that exists to meet human need wherever whenever, and however it can, for its long-term disaster recovery efforts for U.S. citizens affected... Read More
Small Business Saturday is an American shopping holiday conceived by American Express Corporation as a counterpart to Black Friday and Cyber Monday as a means to stimulate local economies, initiatives and organizations. As the name implies, the holiday is centered around small, local businesses who traditionally offer incentives to encourage patronage of their stores, either the brick and mortar shops or their e-commerce sites. In turn, American Express has offered cash back incentives to those who make purchases on their... Read More
Better Your Business
At Market Mentors, we know the value of a worthy cause. Beyond the feel-good factor, corporate social responsibility (CSR) is an excellent way to build teamwork, enhance employee engagement, support your community, engage your customers—and yes, even provide benefit from positive public relations. According to Deloitte’s “2017 Volunteerism Survey,” 70 percent of employees would volunteer if they had more time. The survey also found that 89 percent of working Americans believe companies that sponsor volunteer campaigns offer better working environments... Read More
As the region’s largest and most trusted full-service advertising, marketing and public relations agency, we are thrilled to have again been named one of the 2017 Super 60 winners by the Springfield Regional Chamber of Commerce. The Super 60 awards program, now in its 28th year, celebrates the success of the fastest-growing and privately-owned businesses in the region that continue to make significant contributions to the strength of the regional economy. The program recognizes 30 local companies with the highest... Read More
Get to Know Your Customers! Forming meaningful relationships with your customers will inspire them to continue visiting your business. Plus, having their feedback will help you improve your bottom line. Here are three easy ways to engage: Host a reception – Hosting an event in honor of those who frequent your business will be a hit! It doesn’t have to be too elaborate, simply having a few refreshments and snacks will go a long way. Send invitations in the mail... Read More
Marketing is a powerful business development tool, and with the rapid (and costly!) changes occurring in the media landscape, many businesses are struggling to find the budget to keep marketing in the business plan. That’s when public relations––one of the most cost-effective marketing initiatives connecting your experts with the public through the use of media––becomes even more important than ever.
One of the best ways to learn something new is to read a book about it. Most of us at Market Mentors have been inspired in our careers, or have learned how to do what we do even better, thanks to books we’ve read. Here are some of our favorites, in no particular order:
Doing business without advertising is like winking at a girl in the dark. You know what you’re doing but nobody else does. – Stuart H. Britt All too often, businesses adopt the belief that “if you build it, they will come.” The truth is, all products and services, no matter how good, will go unused if no one knows about them. Don’t be the best-kept secret. An advertising plan, no matter the scale, will increase awareness of your brand, and... Read More
Did You Know?
Sending emails to your boss, co-workers, prospects or existing clients has the potential to be a minefield of professional correctness/decorum, with each inappropriate joke and incorrectly capitalized letter a disaster waiting to happen. Sending an email is obviously very convenient but should not be used to upset or avoid someone.