On Our MMinds

You’re Already Using AI and So Are We


Don’t worry, the machines aren’t planning a revolt, at least not at Market Mentors where the human touch can never be replaced.

Don’t Go Stale: Avoid and Cure Digital Ad Fatigue


Have you ever closed your web browser because you were forced to look at the same ad again and again? You’re not alone. This phenomenon, known as creative fatigue or digital ad fatigue, is not only annoying for consumers; it can be costly for your business.

Market Mentors earns designation as a Great Place to Work-Certified™ company


Market Mentors, the region’s largest marketing, advertising and public relations agency, has been Great Place to Work-Certified™ for the second time. Great Place to Work® is the global authority on workplace culture, employee experience and leadership behaviors proven to deliver market-leading revenue and increased innovation.

Choosing a Crisis Communications Pro: What to Look For


When a crisis hits your business, you want a crisis communications pro who can help you respond in a professional, timely and appropriate way.

A CTV Strategy for the Evolving Television Landscape


Television-viewing methods have evolved over the years, and your advertising strategy needs to keep up.

Reduce the Intrusiveness of Pop-Ups for Better Results


The last thing you want is to have your audience associate your brand with irritation.

Watch Your Holiday Sales Shine with the Right Media Strategy


Online sales in the U.S. on Black Friday climbed from $1.93 billion in 2013 to $8.9 billion in 2021.

A Roadmap to Shifting Your Marketing in an Economic Downturn


How to change course to keep your brand ahead of the curve.

Print Advertising Still Has Its Place


If you think digital has killed print advertising, think again. Michelle and other agency experts share their thoughts and advice in this roundup.

Transparency in Customer Reviews


In this Forbes article, Michelle and other agency leaders talk about how honest reviews can help you build your brand.