On Our MMinds

Link to Libraries and Market Mentors: the Perfect Cocktail


We understand the value of books and reading in increasing a child’s chances for a successful, fulfilling future, and we are proud to support Link to Libraries’ invaluable work.

Communication Is Colorful!


While our creative team is throwing no shade at 2023’s bold vibes, we are looking forward to casting a warmer hue over 2024.

Authentic with a Dash of Rizz: Add the Word of the Year 2023 to Your Brand Recipe


Could these be the missing ingredients in your brand’s secret sauce?

You’re Already Using AI and So Are We


Don’t worry, the machines aren’t planning a revolt, at least not at Market Mentors where the human touch can never be replaced.

Don’t Go Stale: Avoid and Cure Digital Ad Fatigue


Have you ever closed your web browser because you were forced to look at the same ad again and again? You’re not alone. This phenomenon, known as creative fatigue or digital ad fatigue, is not only annoying for consumers; it can be costly for your business.

Market Mentors earns designation as a Great Place to Work-Certified™ company


Market Mentors, the region’s largest marketing, advertising and public relations agency, has been Great Place to Work-Certified™ for the second time. Great Place to Work® is the global authority on workplace culture, employee experience and leadership behaviors proven to deliver market-leading revenue and increased innovation.

Choosing a Crisis Communications Pro: What to Look For


When a crisis hits your business, you want a crisis communications pro who can help you respond in a professional, timely and appropriate way.

A CTV Strategy for the Evolving Television Landscape


Television-viewing methods have evolved over the years, and your advertising strategy needs to keep up.

Reduce the Intrusiveness of Pop-Ups for Better Results


The last thing you want is to have your audience associate your brand with irritation.

Watch Your Holiday Sales Shine with the Right Media Strategy


Online sales in the U.S. on Black Friday climbed from $1.93 billion in 2013 to $8.9 billion in 2021.