Our Blog


06.22.2017

Email – Do’s and Dont’s


Sending emails to your boss, co-workers, prospects or existing clients has the potential to be a minefield of professional correctness/decorum, with each inappropriate joke and incorrectly capitalized letter a disaster waiting to happen. Sending an email is obviously very convenient but should not be used to upset or avoid someone.

Inside the Audio Studio


When meeting the team at Market Mentors, no spin around the office is complete without stopping by the audio studio. If you have ever felt intimidated by a studio setting, consider our recording space the antidote to the cold, dark environs you may have visited in your travels.


04.20.2017

Staff from West Springfield PR firm volunteer at Ronald McDonald House


April is National Volunteer Month so team members from Market Mentors, LLC, in West Springfield decided to give back to the community by volunteering as guest chefs at the Ronald McDonald House in Springfield. Eleven members of the staff prepared a home cooked Mexican fiesta for the families staying at the house last Wednesday evening. Note: Market Mentors staff who participated included those from the towns of Agawam, Chicopee, Enfield, Ludlow, Southampton, Southwick and Westfield. Check out the article at... Read More

I Can Do It Myself


Confidence is good. Giving it your all to get the desired end result is admirable. Who needs a professional when you can do it yourself? Well in the case of the desired cake image above, it may have been best left in the hands of the professional.

Pro Tips: Adult Snow Days


Snow day! Music to a child’s ears, but not always to an adult’s. Unless, perhaps, you are fortunate enough to have the type of job – and the type of boss – that allows you to work from home. Working from home on a snow day or other weather emergency is a lovely perk to have, as well as an opportunity and a privilege.

Got a claim? Be sure to back it up!


Got a claim? Be sure to back it up! One of my favorite scenes in the movie “Elf” is the one in the coffee shop. World’s best cup of coffee! Wow! This scene is hilarious, but it illustrates a trap that is all too common in advertising. While your parents may believe you are the best, the rest of us need proof.

Don’t Overlook Onboarding!


In doing a bit of digging for this blog post, I found some staggering stats via the Harvard Business Review. Nearly 33% of new hires look for a new job within their first six months on the job and 23% of new hires turn over before their first anniversary. Wait, what?! How might you prevent this from happening within your company? Effective onboarding.

Blog Contributor Bonnie Rose
11.29.2016

The 1099-MISC Abyss


You know that feeling you get in the last few months of the year when those deadlines begin looming? As members of a marketing agency, we know that deadlines are always going to be part of our daily routine. While it’s our responsibility to manage media deadlines, we know you have deadlines, too. And no matter what business you’re in, properly filing tax documents on time is something that applies to all of us.

Blog Contributor Sarah Murphy
10.04.2016

National Do Something Nice Day


National Do Something Nice Day (NDSND) is on October 5th this year. It is exactly what it sounds like, a mandatory day to do at least one nice thing for someone else. You think, “that isn’t hard” but for some people it is and they need a nationally known day to do something kind for someone else. For those of us that do nice things on a daily basis, this is a reminder to go the extra mile.

Blog Contributor Amanda Moyer
09.22.2016

A Refresher Course in Customer Online Reviews


You may have read our blog about online reputation management back in 2014, since it has been a few years we thought a refresher blog was needed. In the digital era, a review online can be very impactful to both businesses and customers. These reviews not only influence the ways in which business owners manage their staff, but also which businesses a customer chooses to support.

Blog Contributor Evan
06.29.2016

The Sales and Marketing Seesaw


Freshly armed with a marketing degree, but desperately trying to avoid returning home to live with mom and dad, I jumped at the opportunity to take a sales gig. While it wasn’t directly related to marketing it was very rewarding, sometimes frustrating and surprisingly educational. Fast forward eight years, and I finally get to put my marketing cap on full-time here at Market Mentors. I still have a “new biz” role here, so I thought I would bring a little bit of my perspective to the table.

The Inside Story: Case Studies Support Sales


One of the most powerful sales tools marketing can provide is a case study. While case studies can take many forms, from feature articles to testimonial ads and videos, they are one of the most valued marketing investments. Maybe you’re interested in supporting your sales team but you don’t know exactly what a case study is, or perhaps you just need the right pitch to make sure your business earmarks part of the marketing budget to develop your story.

What the new reaction feature on Facebook means for businesses


Have you noticed the new reaction button on Facebook? Chances are you have! If not, this is the set of six emoji’s that sit alongside the original “like” button. Users can quickly respond with love, laughter, happiness, shock, sadness and anger. This gives users the ability to respond to posts and ads with different reactions beyond the like button, but isn’t quite as bold as creating a dislike button, which is why these were created.