Our Blog

The Price of PR: Grow Your Business with Earned Media


Marketing is a powerful business development tool, and with the rapid (and costly!) changes occurring in the media landscape, many businesses are struggling to find the budget to keep marketing in the business plan. That’s when public relations––one of the most cost-effective marketing initiatives connecting your experts with the public through the use of media––becomes even more important than ever.


09.14.2017

In a creative rut? 10 ideas to get unstuck


Suffering from creative block? It happens to the best of us. At Market Mentors, however, our success often depends on our creativity, so we employ a variety of methods to keep our creativity flowing. Here are our top 10:

The Dos and Don’ts of a Successful, Integrated Campaign


Doing business without advertising is like winking at a girl in the dark. You know what you’re doing but nobody else does. – Stuart H. Britt All too often, businesses adopt the belief that “if you build it, they will come.” The truth is, all products and services, no matter how good, will go unused if no one knows about them. Don’t be the best-kept secret. An advertising plan, no matter the scale, will increase awareness of your brand, and... Read More

Email Oops! Button on Keyboard
06.22.2017

Email – Do’s and Dont’s


Sending emails to your boss, co-workers, prospects or existing clients has the potential to be a minefield of professional correctness/decorum, with each inappropriate joke and incorrectly capitalized letter a disaster waiting to happen. Sending an email is obviously very convenient but should not be used to upset or avoid someone.

Inside the Audio Studio


When meeting the team at Market Mentors, no spin around the office is complete without stopping by the audio studio. If you have ever felt intimidated by a studio setting, consider our recording space the antidote to the cold, dark environs you may have visited in your travels.

Market Mentors at Ronald McDonald House
04.20.2017

Staff from West Springfield PR firm volunteer at Ronald McDonald House


April is National Volunteer Month so team members from Market Mentors, LLC, in West Springfield decided to give back to the community by volunteering as guest chefs at the Ronald McDonald House in Springfield. Eleven members of the staff prepared a home cooked Mexican fiesta for the families staying at the house last Wednesday evening. Note: Market Mentors staff who participated included those from the towns of Agawam, Chicopee, Enfield, Ludlow, Southampton, Southwick and Westfield. Check out the article at... Read More

I Can Do It Myself


Confidence is good. Giving it your all to get the desired end result is admirable. Who needs a professional when you can do it yourself? Well in the case of the desired cake image above, it may have been best left in the hands of the professional.

Pro Tips: Adult Snow Days


Snow day! Music to a child’s ears, but not always to an adult’s. Unless, perhaps, you are fortunate enough to have the type of job – and the type of boss – that allows you to work from home. Working from home on a snow day or other weather emergency is a lovely perk to have, as well as an opportunity and a privilege.

Got a claim? Be sure to back it up!


Got a claim? Be sure to back it up! One of my favorite scenes in the movie “Elf” is the one in the coffee shop. World’s best cup of coffee! Wow! This scene is hilarious, but it illustrates a trap that is all too common in advertising. While your parents may believe you are the best, the rest of us need proof.

Don’t Overlook Onboarding!


In doing a bit of digging for this blog post, I found some staggering stats via the Harvard Business Review. Nearly 33% of new hires look for a new job within their first six months on the job and 23% of new hires turn over before their first anniversary. Wait, what?! How might you prevent this from happening within your company? Effective onboarding.

Blog Contributor Bonnie Rose
11.29.2016

The 1099-MISC Abyss


You know that feeling you get in the last few months of the year when those deadlines begin looming? As members of a marketing agency, we know that deadlines are always going to be part of our daily routine. While it’s our responsibility to manage media deadlines, we know you have deadlines, too. And no matter what business you’re in, properly filing tax documents on time is something that applies to all of us.

Blog Contributor Sarah Murphy
10.04.2016

National Do Something Nice Day


National Do Something Nice Day (NDSND) is on October 5th this year. It is exactly what it sounds like, a mandatory day to do at least one nice thing for someone else. You think, “that isn’t hard” but for some people it is and they need a nationally known day to do something kind for someone else. For those of us that do nice things on a daily basis, this is a reminder to go the extra mile.