Market Mentors, LLC is a full-service marketing agency located in Western Massachusetts. While our home is New England, we have the capacity and capabilities to serve clients in every corner of the U.S. Founded by Michelle Abdow, Principal, in 2003, Market Mentors specializes in planning, designing, and implementing integrated marketing programs that help our clients succeed. We’re a lean business, made up of professionals with expertise in all aspects of advertising, branding, media-buying, graphic design, web design, SEO, social media, public relations, and event planning.
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A Refresher Course in Customer Online Reviews
Posted on September 22, 2016Market Mentors, LLC is a full-service marketing agency located in Western Massachusetts. While our home is New England, we have the capacity and capabilities to serve clients in every corner of the U.S. Founded by Michelle Abdow, Principal, in 2003, Market Mentors specializes in planning, designing, and implementing integrated marketing programs that help our clients succeed. We’re a lean business, made up of professionals with expertise in all aspects of advertising, branding, media-buying, graphic design, web design, SEO, social media,… Read More
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The Sales and Marketing Seesaw
Posted on June 29, 2016Freshly armed with a marketing degree, but desperately trying to avoid returning home to live with mom and dad, I jumped at the opportunity to take a sales gig. While it wasn’t directly related to marketing it was very rewarding, sometimes frustrating and surprisingly educational. Fast forward eight years, and I finally get to put my marketing cap on full-time here at Market Mentors. I still have a “new biz” role here, so I thought I would bring a little bit of my perspective to the table.
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The Inside Story: Case Studies Support Sales
Posted on June 28, 2016One of the most powerful sales tools marketing can provide is a case study. While case studies can take many forms, from feature articles to testimonial ads and videos, they are one of the most valued marketing investments. Maybe you’re interested in supporting your sales team but you don’t know exactly what a case study is, or perhaps you just need the right pitch to make sure your business earmarks part of the marketing budget to develop your story.