<h2 class="wp-block-heading">Responsible and Powerful AI use Enhances Human Connection Instead of Replacing It.</h2>   As artificial intelligence reshapes nearly every corner of business today, <a href="https://marketmentors.com/team-member/michelle-abdow/">Michelle Abdow</a>, President and CEO of Market Mentors, has become a recognized voice helping bridge the gap between innovation and integrity. Recently, Abdow has been featured as an expert in several publications and broadcast outlets discussing how AI is elevating productivity, enhancing creativity and transforming communication—without losing the all-important human touch.   <h2 class="wp-block-heading">Humanizing AI: Our Motto is “Automate the Ordinary, Humanize the Extraordinary.”©</h2>   During a recent appearance on Ticker News, Abdow tackled one of marketing’s most debated questions: When is it okay to use AI-generated imagery? With technology advancing faster than the guidelines to govern it, she emphasized transparency and responsibility.   “Agencies across the U.S. are really grappling with this issue right now, and our government hasn’t dictated too much yet,” Abdow said. “We believe in being transparent and cautious, making sure what we produce aligns with what our clients genuinely want to portray.”   <blockquote class="wp-block-quote"> <blockquote class="wp-block-quote"> <blockquote class="wp-block-quote"> <blockquote class="wp-block-quote"> <blockquote class="wp-block-quote"></blockquote> </blockquote> </blockquote> </blockquote> </blockquote>   Her philosophy, “automate the ordinary and humanize the extraordinary,” underscores the Market Mentors approach to integrating AI—using it to streamline repetitive tasks while amplifying the creativity, empathy and insight that only people can bring.   <h2 class="wp-block-heading">AI and the Art of Communication</h2>   Abdow’s expertise also extends beyond marketing strategy into workplace leadership and communication. In multiple outlets, including <a href="https://nam04.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.onrec.com%2Fnews%2Fopinion%2Fan-ai-touch-the-human-touch&data=05%7C02%7Cgrice%40marketmentors.com%7Ca0f8cbabf71f475b19ab08de172de4e7%7C2da5976b222b4348bee0bdf49c8b1d09%7C0%7C0%7C638973683042726340%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=VQ8VOIK47Lv4q%2FE%2F7eaXChOpfaoBZ7iux7GVCQ8Wl6M%3D&reserved=0">OnRec</a> and <a href="https://www.worklife.news/technology/dreading-that-difficult-work-talk-ai-may-help/">Worklife News</a>, she has discussed how generative AI can help leaders prepare for some of the most challenging parts of their jobs, like difficult conversations with employees, vendors or clients.   In her media communications, Abdow shares how prompting AI tools to structure and practice these conversations, can help managers “confront without being confrontational,” creating more productive, positive exchanges.   “When you turn an uncomfortable conversation into a constructive exchange, everyone comes out feeling relieved,” she explained. “It solidifies a culture of accountability.”   From performance reviews to personalized employee development, Abdow offers perspective on how generative AI, when used with care, can enhance the “human” in human resources, offering new tools for empathy and clarity.   <h2 class="wp-block-heading">AI in Search: The Rise of AEO (Answer Engine Optimization)</h2>   As digital platforms evolve, Abdow is also helping businesses adapt to the changing rules of online visibility. Featured in Restaurant Business and E-Marketer, she has been a leading voice on the emerging discipline of Answer Engine Optimization (AEO), a natural evolution of traditional SEO in the era of AI-generated search results.   Where once marketers focused on keywords to appeal to algorithms, Abdow now encourages brands to think conversationally.   “AI really prefers well-written, straightforward content without a lot of jargon,” she told <a href="https://nam04.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.emarketer.com%2Fcontent%2Fretail-media-advertisers-could-benefit-google-ai-campaign&data=05%7C02%7Cgrice%40marketmentors.com%7Ca0f8cbabf71f475b19ab08de172de4e7%7C2da5976b222b4348bee0bdf49c8b1d09%7C0%7C0%7C638973683042741285%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=gpgYLSXJ3fA0E5uGuVXMP6nWSfPh3DwkHTMQFIBpo94%3D&reserved=0">E-Marketer</a>. “Think about what people are actually asking—and answer that question clearly.”   By helping clients create “answer-ready” websites with authentic, informative and up-to-date content, Market Mentors is guiding them to show up where AI is already shaping how consumers discover brands and make decisions.   <h2 class="wp-block-heading">Using AI to Strengthen, Not Replace, Human Creativity</h2>   Throughout her media appearances, Abdow has championed the idea that AI should enhance human ability, not replace it. In the <a href="https://www.onrec.com/news/opinion/an-ai-touch-the-human-touch">OnRec</a> article discussing “Enhancing human actions with an AI-driven edge,” she described how generative AI can support everything from preparing for difficult conversations to crafting job descriptions or personalized employee development plans. The key, she emphasized, is using AI as a supportive partner.   AI, in her view, can help organizations “get an entire team invested in solutions,” eliminate barriers to honest dialogue, and free up creative energy for strategy and storytelling.   <h2 class="wp-block-heading">A Trusted Voice in a Transforming Industry</h2>   As AI continues to reshape marketing, communication and business operations, leaders like Michelle Abdow are helping define what responsible adoption looks like. Her insights across global media, on everything from ethical imagery to data-driven retail media and AI-optimized search,illustrate the depth of her expertise and her agency’s forward-thinking approach.   For organizations looking to embrace AI thoughtfully, Abdow and her team at Market Mentors offer something rare in today’s fast-moving digital world: a balance of innovation and integrity.   Are you exploring how to responsible and powerful AI use? Market Mentors can help you navigate this new frontier, combining cutting-edge technology with human insight to elevate your brand, your people and your performance.   Let’s talk about how we can help. <a href="https://marketmentors.com/contact-us/">Reach out to us</a> today.

Contributing to the Conversation: How Market Mentors’ Michelle Abdow Champions Responsible and Powerful AI Use

< back to blog