Video Rules Television remains the king of broadcast media, and YouTube has grown to become the second largest search engine and the third most visited site after Google and Facebook. Video provides an engaging way to bring your brand to life and tell your story. Let us show you how.
Marketing is often used interchangeably with advertising, but marketing is the entire process of promoting your product or services. Advertising is one component of marketing and a part of an overall marketing plan. Beyond marketing lies branding, which is what remains after a marketing effort has been executed. It is the loyalty or perception that results from all your company does and is. But do you want to sift through definitions or would you rather tell us what you want to achieve and allow us to help you attain it?
Who, What, Where, When, but Mostly Why Like any good piece of journalism, your strategy will answer the who, what, where and when of your business, but it really focuses on the why. Truthfully, the why is often the hardest question for most companies to answer, but it’s what allows us to set a strategy […]
Words and Pictures Creative content extends beyond the written word. It encompasses all the messages you share with your audiences—from advertising to social media and everything in between. Our team knows how to make content sing. Call us and we’ll help you strike the right note.
What’s in It for You? Besides the satisfaction that comes from helping someone else, your business can reap the benefits of positive press and important community connections. Also, studies show that employees are happier working at companies who allow them to participate in CSR initiatives.
Of Course, We’ll Make It Look and Sound Great, Too! In order to drive results, your advertising needs to cut through the clutter. The average American is exposed to about 30,000 messages per day. We combine our creative content, graphic design and video skills to make your message stand up and sing!
Traditional Advertising That’s On-Trend Regardless of the format, our creative team creates campaigns that hit all the right notes. We’ll take the time to understand your goals and your audience, and make sure we get the right message to the right people at the right time—whether they’re around the corner, across the country or on […]
The number of users accessing the internet using mobile devices has surpassed desktops globally. It’s no wonder the amount of advertising dollars being directed into our smart devices is on the rise. The experts at Market Mentors can help you use this medium to its best capabilities.
Building Credibility with Public Relations You can say your company, products or services are the best—but what really resonates is when an independent, third-party agrees. That’s why media earned through public relations efforts is often seen as more credible by consumers than paid advertising. Whether you have the budget to use a wire service or […]
Win-Win In addition to highlighting your company’s products or services, case studies also put the spotlight on your customers. This mutually beneficial arrangement can serve both of your interests. If you have customers who love you, this is a great way to sow the seeds to even greater success.
Crisis Management in Action In the event of a crisis, we’ll work with you to implement your plan and craft a detailed communications plan. We act quickly to help prevent negative consequences, but with extreme care, developing messaging, notifying appropriate contacts and audiences who might be affected, running interference with the media and, when necessary, […]
Press Releases: It’s All in the Pitch With our extensive media connections, we distribute press releases and pitch the media every day. We sell your story. It’s all in the pitch and how the news is distributed to key media influencers. Whether you have the budget for a wire service (a paid distribution service that […]
Web Design from Start to Finish Whether you need us to develop a new website for you from scratch, make updates to your existing site, convert your site to a new platform or just refresh its look and feel, we’ll help you make a great first impression with this highly visual medium.
SEO is Never-Ending Ensuring that your website remains relevant to searches is a never-ending process. While there are several reasons for this, there are two big ones. The first, as mentioned above, is that search engines regularly change their algorithms so that they continue to provide the most relevant results possible. The second is that […]