Public Relations | Market Mentors

Earning Media Coverage

Public relations is the way in which we “earn media” or secure media coverage. We may accomplish this through press releases and media pitches, case studies, speaking engagements, corporate social responsibility initiatives and more.

You can’t buy the news like you can with advertising; we must earn coverage by crafting messaging that promotes your company and aligns with the interests of the media and their audiences. There are inherent challenges, such as reduced control over messaging, which is why it’s best to work with professionals. However, there are many benefits beyond positive exposure for your brand, including fresh content for your website and social media platforms.

Building Credibility with Public Relations

You can say your company, products or services are the best—but what really resonates is when an independent, third-party agrees. That’s why media earned through public relations efforts is often seen as more credible by consumers than paid advertising.

Whether you have the budget to use a wire service or need targeted pitching, we can help. We’ve been building rapport with journalists, editors and reporters for more than 15 years. Let us leverage our relationships and writing skills to make your company news tomorrow’s headline.