Blog
Crisis Management in Public Relations: Protecting Your Brand
Discover how crisis management in public relations protects your brand’s reputation. Learn strategies to respond effectively and recover quickly from crises.
Emotional Impact of Brand Storytelling on Consumers
Discover how emotional storytelling influences consumer decisions. Learn to create narratives that build trust and drive brand loyalty effectively.
Public Relations Strategies for Growth
Discover how effective public relations strategies for growth enhance your organization’s reputation and attract top talent in a competitive market.
Contributing to the Conversation: How Market Mentors’ Michelle Abdow Champions Responsible and Powerful AI Use
When we responsible and powerful AI use is involved, we enhance human connection instead of replacing it.
Market Mentors Named a Finalist in Ragan PR Daily Awards
Within 24 hours of that story’s publication, the White House reached out to Excel with a phone call. The article was republished on the official White House website, fulfilling what some had called a “pie in the sky” request from our client to capture the attention of the president.
Outshining Big Banks with Authentic Impact Marketing for Community Banks
In a financial world dominated by large institutions, community banks have a secret weapon—authentic impact marketing. Learn how Market Mentors helps them win trust and grow.
Earned Media Is Earned Credibility
You’ll often hear media exposure described as “free advertising.” There is truth to that, but it can be misleading. By no means are media pickups easy to land; they require strategy, time, effort and expertise.
Choosing a Crisis Communications Pro: What to Look For
When a crisis hits your business, you want a crisis communications pro who can help you respond in a professional, timely and appropriate way.
Transparency in Customer Reviews
In this Forbes article, Michelle and other agency leaders talk about how honest reviews can help you build your brand.
Purpose-Driven and Profit-Driven: Not Mutually Exclusive
Consumers are demanding more from the companies they buy from than just a product or service.