When a crisis hits your business, you want a crisis communications pro who can help you respond in a professional, timely and appropriate way.
In this Forbes article, Michelle and other agency leaders talk about how honest reviews can help you build your brand.
Consumers are demanding more from the companies they buy from than just a product or service.
A crisis can happen at any time, which is why having a solid crisis communications plan in place is essential.
There are a number of things you should and should not do to increase your chances of earning media.
Take a peek behind the public relations curtain.
In this Forbes article, Michelle and other agency experts discuss the first steps in countering bad publicity.
Get an insider’s perspective on how the news business works as well as tips on how best to get earned media.
How do you convince a customer your product or service is right for them? A case study may be just the solution you’re looking for.
Understanding the various types of videos available to brands can be challenging, as innovation in content delivery and shifting consumer behavior leads to newer opportunities and platforms.