On Our MMinds

Choosing a Crisis Communications Pro: What to Look For


When a crisis hits your business, you want a crisis communications pro who can help you respond in a professional, timely and appropriate way.

Transparency in Customer Reviews


In this Forbes article, Michelle and other agency leaders talk about how honest reviews can help you build your brand. 

Purpose-Driven and Profit-Driven: Not Mutually Exclusive


Consumers are demanding more from the companies they buy from than just a product or service.

Overcoming the Challenges of Branding During a Crisis


A crisis can happen at any time, which is why having a solid crisis communications plan in place is essential.

Avoid these 15 Press Release Mistakes


There are a number of things you should and should not do to increase your chances of earning media.

Types and Benefits of Earned Media


Take a peek behind the public relations curtain.

Expert Advice: Countering Bad Publicity


In this Forbes article, Michelle and other agency experts discuss the first steps in countering bad publicity.

The Media Moves Swiftly: Don’t Miss Out


Get an insider’s perspective on how the news business works as well as tips on how best to get earned media.

A Case for Case Studies


How do you convince a customer your product or service is right for them? A case study may be just the solution you’re looking for.

Understanding Common Types of Digital Video Ads


Understanding the various types of videos available to brands can be challenging, as innovation in content delivery and shifting consumer behavior leads to newer opportunities and platforms.

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