Have you ever closed your web browser because you were forced to look at the same ad again and again? You’re not alone. This phenomenon, known as creative fatigue or digital ad fatigue, is not only annoying for consumers; it can be costly for your business.
The last thing you want is to have your audience associate your brand with irritation.
Online sales in the U.S. on Black Friday climbed from $1.93 billion in 2013 to $8.9 billion in 2021.
If you think digital has killed print advertising, think again. Michelle and other agency experts share their thoughts and advice in this roundup.
Netflix has announced that it’s going to start selling advertising during its programming. Should you jump on board?
In this Forbes article, Michelle talks about what advertisers get wrong and sets the record straight.
Why you should expand your advertising reach into the realm of the open web.
Beginning on June 30, 2022, Google is shifting from ETAs to RTAs. We explain the benefits and best practices to ensure your digital ad campaigns don’t miss a beat.
When you search topics online, paid digital advertisements are often provided alongside the most popular organic search results.
Watching the commercials during the Super Bowl is almost as big an event as the game itself, especially if you work in our field.