Television-viewing methods have evolved over the years, and your advertising strategy needs to keep up.
As the methods for media consumption evolve, we can make sure you’re responding by going over the top with a balanced approach to your advertising.
Using real time bidding, programmatic ad buying leverages AI and more to automate digital ad buying. Learn how we can put it to work for you.
An effective advertising plan finds the sweet spot when it comes to frequency and reach.
OTT (over the top or streaming media) is arguably the up-and-comer in your media mix. In this Forbes Agency Council article, Michelle lays out what you need to know when slicing your media buying pie.
Traditional vs digital media buying reach different audiences, have different goals, and require media buyers with different skillsets. We explain the differences and what to look for.
Even for the business savvy, media buying can be a complex undertaking; that’s why the most successful organizations leave it to professionals. As not all pros are the same, your single most important strategy is to partner with the right regional experts.
Election season dramatically increases demand for advertising airtime. It’s called the “political window”—and now is the time to secure the best view.