Google is transforming how search works. In this article, we walk through the latest Google search results changes—AI Overviews, AI Mode, preferred sources, deprecated parameters, spam updates—and what savvy marketers should do next.
Within 24 hours of that story’s publication, the White House reached out to Excel with a phone call. The article was republished on the official White House website, fulfilling what some had called a “pie in the sky” request from our client to capture the attention of the president.
“Wait…aren’t those the same thing?” Spoiler alert: they’re not. But they do work hand in hand. We clear up the confusion once and for all in this quick Q&A.
From hospitals and urgent care centers to independent practices, healthcare organizations face mounting marketing challenges. Here’s how to turn those pain points into patient growth.
Manufacturers are under pressure to grow without growing their teams. This blog explores how to improve manufacturing lead generation without adding headcount.
The Winter Olympics bring more than world-class competition. They deliver rare advertising value—high engagement, broad reach and a great opportunity to enhance your employer brand.
At Market Mentors, we balance automation with real human oversight to deliver content that’s accurate, engaging and uniquely on-brand.
We explain what the update targets, how it’s unfolding and what we’re doing to keep clients compliant and competitive. From deep-dive audits to long-term visibility strategies, we’re on top of it—so you don’t have to be.
In a financial world dominated by large institutions, community banks have a secret weapon—authentic impact marketing. Learn how Market Mentors helps them win trust and grow.
AI is changing how people find your business. From AEO to GEO, it’s time to think beyond SEO alone. Market Mentors explains what’s known, what’s still a mystery and how to stay ahead.