Manufacturers struggling with the skilled labor shortage can gain a competitive edge by focusing on employer branding. By showcasing workplace culture, engaging with local talent pipelines and optimizing job visibility, companies can attract the next generation of skilled tradespeople and build a workforce for the future.
When we responsible and powerful AI use is involved, we enhance human connection instead of replacing it.
Market Mentors ran a bold experiment in AI video generation: a fully AI-crafted, 60-second branded video. Learn what worked, what didn’t and why humans still rule creativity. A revealing, funny and honest look into the future of creative automation.
American manufacturers can turn reshoring into a competitive marketing advantage by spotlighting their domestic capabilities just in time for procurement season.
Why Banks Need to Attract and Keep Younger Customers For local and regional banks, future growth hinges on connecting with younger audiences—specifically Gen Z and Millennials. These consumers are establishing lifelong financial habits now. If they scroll past your brand or don’t see their values reflected, they won’t come back. To attract and keep younger […]
Google is transforming how search works. In this article, we walk through the latest Google search results changes—AI Overviews, AI Mode, preferred sources, deprecated parameters, spam updates—and what savvy marketers should do next.
Within 24 hours of that story’s publication, the White House reached out to Excel with a phone call. The article was republished on the official White House website, fulfilling what some had called a “pie in the sky” request from our client to capture the attention of the president.
“Wait…aren’t those the same thing?” Spoiler alert: they’re not. But they do work hand in hand. We clear up the confusion once and for all in this quick Q&A.
From hospitals and urgent care centers to independent practices, healthcare organizations face mounting marketing challenges. Here’s how to turn those pain points into patient growth.
Manufacturers are under pressure to grow without growing their teams. This blog explores how to improve manufacturing lead generation without adding headcount.