Media Buying and Planning Best Practices
5.20.2026
Discover how media buying and planning enhances ad effectiveness. Learn best practices that optimize your marketing budget for better ROI.
Blog
What Is llms.txt and Does Your Website Need It Yet?
5.19.2026
If llms.txt has landed on your radar lately, you’re not alone. Plenty of marketers, business owners and website managers are hearing that this new file is the next must-have for AI visibility. The pitch is usually dramatic: add llms.txt now or risk becoming invisible to AI. That’s a little much. We’ve been digging into the […]
How banks grow deposits without racing to the bottom on rates
4.15.2026
Banks still need deposits. What they do not need is a habit of buying them at the highest available price every time the market gets twitchy. How can banks grow deposits without racing to the bottom on rates?
SEO, AEO, GEO: What’s the Difference?
4.2.2026
Your brand is no longer competing only for rank. It is competing to be understood, quoted and trusted in environments that answer before they send the click.
GEO Trends for 2026: A Practical Playbook
1.12.2026
AI-driven search is no longer a side channel. It is where opinions form before a click ever happens. Here’s what the newest benchmark data says about generative engine optimization (GEO) and answer engine optimization (AEO), how they connect to traditional SEO and what decision-makers in manufacturing, banking and finance plus elective medicine specialties can do to earn citations, trust and demand.
Top 5 2026 Marketing Trends To Act On Now
1.5.2026
2026 will reward clarity, not noise. These top 5 marketing trends reveal how brands can use AI smartly, win in noisy feeds, master attribution, and show up in AI-driven answers.
Marketing to Generation Z & Gen Alpha In The Banking Industry
12.15.2025
As Gen Z reaches adulthood and Gen Alpha comes of age, the banking industry must embrace a digital-first, socially driven and authentic marketing approach. These generations expect frictionless experiences and real connections—banks that get this right will earn lifelong loyalty.
Employer Branding for Manufacturers: Solving the Skilled Labor Shortage
12.15.2025
Manufacturers struggling with the skilled labor shortage can gain a competitive edge by focusing on employer branding. By showcasing workplace culture, engaging with local talent pipelines and optimizing job visibility, companies can attract the next generation of skilled tradespeople and build a workforce for the future.
Contributing to the Conversation: How Market Mentors’ Michelle Abdow Champions Responsible and Powerful AI Use
11.14.2025
When we responsible and powerful AI use is involved, we enhance human connection instead of replacing it.
The Great MM AI Video Generation Experiment
11.11.2025
Market Mentors ran a bold experiment in AI video generation: a fully AI-crafted, 60-second branded video. Learn what worked, what didn’t and why humans still rule creativity. A revealing, funny and honest look into the future of creative automation.