On Our MMinds
Marketing for Banking and Financial Services: Navigating the Complexities
Marketing for banks, credit unions and financial institutions is a unique challenge that requires clarity, compliance and trust-building. Marketing for banking and financial services means communicating complex products clearly, reaching diverse audiences and maintaining credibility in a highly regulated industry. The key to success lies in crafting strategies that attract, educate and reassure potential clients. […]
Marketing Myths: Radio Is Dead?
We’re busting the myth. Radio is alive and well. Talk about audio advertising and what are the hot topics? Streaming services, podcasts and social media. It’s easy to assume that traditional radio has faded into obscurity. Many marketers have shifted their focus to on-demand platforms, thinking that radio is a relic of the past—or perhaps […]
A CTV Strategy for the Evolving Television Landscape
Television-viewing methods have evolved over the years, and your advertising strategy needs to keep up.
Are You Going Over the Top with Your Advertising?
As the methods for media consumption evolve, we can make sure you’re responding by going over the top with a balanced approach to your advertising.
Programmatic Ad Buying: More Than Meets the AI
Using real time bidding, programmatic ad buying leverages AI and more to automate digital ad buying. Learn how we can put it to work for you.
The Power of Repetition: Frequency Counts in Media Buying
An effective advertising plan finds the sweet spot when it comes to frequency and reach.
Media Buying: Go Over the Top to Maximize Your ROI
OTT (over the top or streaming media) is arguably the up-and-comer in your media mix. In this Forbes Agency Council article, Michelle lays out what you need to know when slicing your media buying pie.
Traditional vs Digital Media Buying
Traditional vs digital media buying reach different audiences, have different goals, and require media buyers with different skillsets. We explain the differences and what to look for.
Media Buying: It Pays to Partner with Power
Even for the business savvy, media buying can be a complex undertaking; that’s why the most successful organizations leave it to professionals. As not all pros are the same, your single most important strategy is to partner with the right regional experts.
The Political Window (and How to Work It)
Election season dramatically increases demand for advertising airtime. It’s called the “political window”—and now is the time to secure the best view.