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<p>Part of being prepared when a crisis impacts your business is to have a <a href="https://staging.marketmentors.com/expertise/public-relations/">crisis communications</a> pro who can help you respond in a professional, timely and appropriate way. In this <a href="https://www.forbes.com/sites/forbesagencycouncil/2022/12/20/15-qualifications-the-manager-of-a-crisis-communications-team-must-have/?sh=4c49d15484ce" target="_blank" rel="noopener">Forbes article</a>, Michelle and other agency experts list 15 qualifications to look for, including experience, a strategic mindset and emotional intelligence. Get the <a href="https://www.forbes.com/sites/forbesagencycouncil/2022/12/20/15-qualifications-the-manager-of-a-crisis-communications-team-must-have/?sh=4c49d15484ce" target="_blank" rel="noopener">full list</a>.</p>
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