Blog
Market Mentors Named a Finalist in Ragan PR Daily Awards
Within 24 hours of that story’s publication, the White House reached out to Excel with a phone call. The article was republished on the official White House website, fulfilling what some had called a “pie in the sky” request from our client to capture the attention of the president.
Outshining Big Banks with Authentic Impact Marketing for Community Banks
In a financial world dominated by large institutions, community banks have a secret weapon—authentic impact marketing. Learn how Market Mentors helps them win trust and grow.
Earned Media Is Earned Credibility
You’ll often hear media exposure described as “free advertising.” There is truth to that, but it can be misleading. By no means are media pickups easy to land; they require strategy, time, effort and expertise.
Choosing a Crisis Communications Pro: What to Look For
When a crisis hits your business, you want a crisis communications pro who can help you respond in a professional, timely and appropriate way.
Transparency in Customer Reviews
In this Forbes article, Michelle and other agency leaders talk about how honest reviews can help you build your brand.
Purpose-Driven and Profit-Driven: Not Mutually Exclusive
Consumers are demanding more from the companies they buy from than just a product or service.
Overcoming the Challenges of Branding During a Crisis
A crisis can happen at any time, which is why having a solid crisis communications plan in place is essential.
Avoid these 15 Press Release Mistakes
There are a number of things you should and should not do to increase your chances of earning media.
Types and Benefits of Earned Media
Take a peek behind the public relations curtain.
Expert Advice: Countering Bad Publicity
In this Forbes article, Michelle and other agency experts discuss the first steps in countering bad publicity.