<!-- wp:group {"layout":{"type":"constrained"}} --> <div class="wp-block-group"><!-- wp:paragraph --> <p>Earned media, which can essentially be defined as winning news coverage, can be a powerful tool and is usually a vital part of a comprehensive marketing strategy. In this <a href="https://www.forbes.com/sites/forbesagencycouncil/2022/05/12/free-advertising-earned-media-takes-effort-and-expertise/?sh=1a0a429a66c7" target="_blank" rel="noopener">Forbes article</a>, Michelle breaks down the different types and benefits of earned media and offers a peek behind the <a href="https://wp.marketmentors.com/expertise/public-relations/">public relations</a> curtain into how it's done.</p> <!-- /wp:paragraph --></div> <!-- /wp:group -->