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<p>Effective <a href="https://marketmentors.com/services/marketing/content-marketing/social-media-marketing/">social media</a> doesn't happen in a vacuum. Plug your social media manager into what's happening at your company so they can craft appropriate, timely, on-brand messaging that reinforces your branding and moves you toward achieving your goals. Here, <a href="https://marketmentors.com/team/michelle-abdow/">Michelle</a> and 13 other experts share their <a href="https://www.forbes.com/sites/forbesagencycouncil/2021/07/14/14-ways-to-involve-social-media-managers-in-the-overarching-business-strategy/?sh=1619e99438a2" target="_blank" rel="noopener">tips to involve social media managers in your overarching business strategy</a>.</p>
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