Media Buying Services: Refine Your Reach Right
When it comes to achieving your marketing goals, an innovative advertising campaign is only half the battle. Let our media buying expertise ensure your message’s optimal performance and reach.
Categories for Marketing
Direct Mail: Success Is in the Details
One reason direct mail has remained so effective is that it’s tangible. So, you want to make sure that what you send cuts through the clutter, both in term of messaging and visual appeal––and that you reach the audience you want at a price that doesn’t break the budget.
Presenting with Success
It has been estimated that 75% of all people experience some degree of anxiety or nervousness when it comes to public speaking, exceeding even the fear of death. Here, we share some tips about how to give a presentation like a pro!
All Things Media: Paid, Earned, Owned and Shared
A successful marketing strategy employs a variety of media––including paid, earned, owned and shared––in a combination that drives the results you want. At Market Mentors, we can help design, develop and deploy the best plan for your business.
A “Small” Holiday with a Big Impact
Small Business Saturday is an American shopping holiday conceived by American Express Corporation as a counterpart to Black Friday and Cyber Monday as a means to stimulate local economies, initiatives and organizations. We hope to give you some food for thought before you make that online or big box store purchase.
I Can Do It Myself
Confidence is good. Giving it your all to get the desired end result is admirable. Who needs a professional when you can do it yourself? Well in the case of the desired cake image above, it may have been best left in the hands of the professional.
Got a Claim? Be Sure to Back It Up!
Got a claim? Be sure to back it up! One of my favorite scenes in the movie “Elf” is the one in the coffee shop. "World’s best cup of coffee!" Wow! This scene is hilarious, but it illustrates a trap that is all too common in advertising. While your parents may believe you are the best, the rest of us need proof.
How to Make the Most of Your Headshot
Clients often ask us for professional headshots to use in various marketing materials and for PR purposes. If you’re like me, most people hate getting their photo taken. However, it’s easy to get the most out of your headshot and reduce some of the stress that comes along with showing us your pearly whites.
The Sales and Marketing Seesaw
Freshly armed with a marketing degree, but desperately trying to avoid returning home to live with mom and dad, I jumped at the opportunity to take a sales gig. While it wasn’t directly related to marketing it was very rewarding, sometimes frustrating and surprisingly educational. Fast forward eight years, and I finally get to put my marketing cap on full-time here at Market Mentors. I still have a “new biz” role here, so I thought I would bring a little bit of my perspective to the table.
What is Your Company Logo Really Saying?
Have you ever been walking down the street and seen a logo on someone’s clothing and been able to identify the brand at first glance? Chances are you just answered “yes.” Company logos are essential in building brand awareness and in giving you an edge in the marketplace. Studies show that 65% of the population are visual learners, so it would behoove companies to use this as a competitive advantage. The key is to make the logo stand out above... Read More
01.19.2016
Advertising, Did You Know?, Graphic Design, Marketing, Media Buying, Public Relations, Web Design
Did You Know We Go The Extra Mile?
As a “full-service” marketing agency, Market Mentors provides a variety of services including advertising, branding, media buying, graphic design, public relations and event planning. Although many of our clients work with us for just a few of our services, we strive to deliver the best results by providing “added value.” Added value is another impression we can create for our client to let them know “we’re here for you”. In addition, this little “something extra” is a great way for our clients to try a service that they may not have considered before, to strengthen their campaigns.
How to Win Games and Influence People
The world cup is in full swing and full of excitement. Surprising comebacks, inspiring underdog performances, and of course, the usual suspects. As the popularity of soccer in America grows so does our understanding of how the game is played, what it takes to win and what makes a remarkable team. In this way, advertising and the World Cup have a lot in common. The World Cup is a collection of the finest teams in the world all vying for... Read More
Stock Talk: Maximize Image Assets without Breaking the Bank
It’s fair to say that most companies are not shelling out the big bucks for custom photography every time they need a new flyer or print ad, which leaves them (or their marketing agencies) to purchase stock photography. There are two types of stock photography to choose from: rights-managed and royalty-free. A rights-managed photo is highly controlled by the stock house and licensed out on a very tight leash, so that anyone buying the use of that photo knows that... Read More
Online Reputation Management
With the advent of digital media and platforms that host reviews, it is important for brands to be aware of their digital footprints. Although it is unfortunate when users post negative reviews, it is neither unusual nor a reason to panic. An authentic brand will embrace feedback — positive or negative — and use it to better the customer experience. A savvy brand will encourage feedback from satisfied customers; brands that do not actively solicit feedback often miss opportunities to... Read More
Freshly Brewed: New England’s Favored Java Giant Updates Brand ID
The Boston Business Journal recently featured an article about the change in scenery we will soon be seeing at Dunkin Donuts (check out the photo gallery here). Gone are the days of stiff, uncomfortable tables and chairs in piercing orange and purple. New England’s favored java giant has opted for an interior overhaul featuring modern couches and lighting as well as more soothing shades of burnt orange — you might actually want to sit and stay a while. Each new... Read More