Summer Olympics is Advertising Gold
Summer Olympics is advertising gold for businesses, and here’s why.
02-12-2020
Marketing
05-01-2019
Test Your Brand IQ
It’s time to test your brand IQ. Answer these true or false questions to see if your brand IQ could use a boost.
03-05-2019
Why You Should Partner with an Agency
When you partner with our agency, we become an extension of your in-house team. We fill in the gaps in expertise and focus your marketing efforts while steering clear of common—and potentially costly—pitfalls.
10-27-2018
How to Make the Most out of Your Headshot
Clients often ask us for professional headshots to use in various marketing materials and for PR purposes. If you’re like me, most people hate getting their photo taken. However, it’s easy to get the most out of your headshot and reduce some of the stress that comes along with showing us your pearly whites.
06-19-2018
Media Buying Services: Refine Your Reach Right
When it comes to achieving your marketing goals, an innovative advertising campaign is only half the battle. Let our media buying expertise ensure your message’s optimal performance and reach.
06-05-2018
Direct Mail: Success Is in the Details
One reason direct mail has remained so effective is that it’s tangible. So, you want to make sure that what you send cuts through the clutter, both in term of messaging and visual appeal––and that you reach the audience you want at a price that doesn’t break the budget.
04-11-2018
Presenting with Success
It has been estimated that 75% of all people experience some degree of anxiety or nervousness when it comes to public speaking, exceeding even the fear of death. Here, we share some tips about how to give a presentation like a pro!
03-21-2018
All Things Media: Paid, Earned, Owned and Shared
A successful marketing strategy employs a variety of media––including paid, earned, owned and shared––in a combination that drives the results you want. At Market Mentors, we can help design, develop and deploy the best plan for your business.
11-27-2017
A “Small” Holiday with a Big Impact
Small Business Saturday is an American shopping holiday conceived by American Express Corporation as a counterpart to Black Friday and Cyber Monday as a means to stimulate local economies, initiatives and organizations. We hope to give you some food for thought before you make that online or big box store purchase.
02-23-2017
Got a Claim? Be Sure to Back It Up!
Got a claim? Be sure to back it up! One of my favorite scenes in the movie “Elf” is the one in the coffee shop. “World’s best cup of coffee!” Wow!
This scene is hilarious, but it illustrates a trap that is all too common in advertising. While your parents may believe you are the best, the rest of us need proof.
