The Power of Repetition: Frequency Counts in Media Buying
An effective advertising plan finds the sweet spot when it comes to frequency and reach.
06-01-2021
Marketing Blog
Our marketing blog features the latest trends, tips and information to help your marketing strategies be the best they can be. We cover topic ranging from branding and brand management to video marketing, inbound marketing and more.
04-20-2021
Branding 101: More than Words
To some, branding starts and stops with a logo and tagline. To others in the know, branding extends much further, into written elements. Find out how the right mix of elements, executed properly, can help play a positive role in your business plan and organizational growth.
04-09-2021
Should You Have a Video Marketing Strategy? The Case Is Clear
If you are wondering if you should have a video marketing strategy, the answer is a clear and resounding yes. Here’s why.
03-16-2021
What is Inbound Marketing and How Can it Work for You?
Learn about what inbound marketing is, how your business can use it and how we can help you create a marketing strategy around it.
03-10-2021
Make Your Online Brand More Appealing: 16 Simple Changes
In this Forbes Agency Council article, Michelle and other experts offer “16 Simple Changes that Can Make a Brand More Appealing.”
02-16-2021
What is Brand Management?
From the words you use to the core values that you embody—your company’s brand tells your story. That’s what makes brand management so essential.
10-20-2020
Traditional vs Digital Media Buying
Traditional vs digital media buying reach different audiences, have different goals, and require media buyers with different skillsets. We explain the differences and what to look for.
09-09-2020
Understanding Common Types of Digital Video Ads
Understanding the various types of videos available to brands can be challenging, as innovation in content delivery and shifting consumer behavior leads to newer opportunities and platforms.
08-27-2020
Preparing Your Business for a Potential Pandemic Resurgence: 6 Tips
Download our 6 Ps, steps to take now to prepare your business in the event of new quarantine restrictions over the coming season.
06-01-2020
Online Reviews: You’ve Got the Power…Use it Wisely
With online reviews, customers can be extra harsh in their criticisms. Here are some tips for how you can respond and improve your business.