Categories for Better Your Business

Corporate Social Responsibility: Doing good is good business


At Market Mentors, we know the value of a worthy cause. Beyond the feel-good factor, corporate social responsibility (CSR) is an excellent way to build teamwork, enhance employee engagement, support your community, engage your customers—and yes, even provide benefit from positive public relations. According to Deloitte’s “2017 Volunteerism Survey,” 70 percent of employees would volunteer if they had more time. The survey also found that 89 percent of working Americans believe companies that sponsor volunteer campaigns offer better working environments... Read More

Get to Know Your Customers


Get to Know Your Customers! Forming meaningful relationships with your customers will inspire them to continue visiting your business. Plus, having their feedback will help you improve your bottom line. Here are three easy ways to engage: Host a reception – Hosting an event in honor of those who frequent your business will be a hit! It doesn’t have to be too elaborate, simply having a few refreshments and snacks will go a long way. Send invitations in the mail... Read More

The Price of PR: Grow Your Business with Earned Media


Marketing is a powerful business development tool, and with the rapid (and costly!) changes occurring in the media landscape, many businesses are struggling to find the budget to keep marketing in the business plan. That’s when public relations––one of the most cost-effective marketing initiatives connecting your experts with the public through the use of media––becomes even more important than ever.

I Can Do It Myself


Confidence is good. Giving it your all to get the desired end result is admirable. Who needs a professional when you can do it yourself? Well in the case of the desired cake image above, it may have been best left in the hands of the professional.

Pro Tips: Adult Snow Days


Snow day! Music to a child’s ears, but not always to an adult’s. Unless, perhaps, you are fortunate enough to have the type of job – and the type of boss – that allows you to work from home. Working from home on a snow day or other weather emergency is a lovely perk to have, as well as an opportunity and a privilege.

Don’t Overlook Onboarding!


In doing a bit of digging for this blog post, I found some staggering stats via the Harvard Business Review. Nearly 33% of new hires look for a new job within their first six months on the job and 23% of new hires turn over before their first anniversary. Wait, what?! How might you prevent this from happening within your company? Effective onboarding.