3 Benefits of Blogging
Many times when we recommend that a client add a blog to their website, they aren’t sure what it is or how it will benefit them. It’s true, the power of a blog may not be readily apparent, which is why we take time to explain that it’s a win-win-win for them, their audience and their brand.
In a nutshell, a blog is simply an article that lives on your website—it’s part of your owned media collection. Here are three of its superpowers.
Win 1: SEO Booster
One of several key ways to boost your site’s SEO and ensure your website rises to—and stays at—the top on Google and other organic search engine lists is to regularly add fresh, relevant content. Blogs provide the perfect way to feed the always-hungry content machine. Your website is not a set-it-and-forget-it tool. If you neglect it, search engines will, too.
Cross-linking to other relevant sites and having them link to yours is another SEO-enhancing practice, and blogs are a great vehicle for doing so. When developing the copy, add relevant links both to appropriate pages within your own site and to other sites. This adds depth to your content for readers who want more information, and demonstrates the relevancy of the material.
Win 2: Sharing Superstar
Blog content is incredibly versatile and shareable, making it a vital part of your content marketing efforts. In addition to your website, you can promote and share the information across your social media platforms and in emails to your customers. You can even re-purpose it as part of your sales materials or as a press release.
If you quote related industry experts in your blogs, encourage them to share the material on their website and social media, expanding your reach and your connections. On the flip side, if you are quoted or featured in the blogs of others, you should share those across your platforms.
An example: I was quoted in a blog on fitsmallbusiness.com called Top 27 Mission Statements from the Pros. The blog provided fantastic content for their site, helping their SEO. The article included a link to our Market Mentors site, driving new traffic for us. Then we shared the article on our website and social, driving new traffic to their site while enhancing our own SEO. Win-win-win!
Win 3: Expert Maker
You know your business and your industry. A blog lets you flaunt this expertise, positioning you as an expert in your field. Over time, your credibility will grow, and your audience will know they can turn to you when they need information they can trust.
Of course, we know that penning a blog may not be in your wheelhouse. That’s where our content experts come into play. We’ll develop a conversation calendar to help you stay on track, do the research or interviews to gather the information, and draft the article for your review. With your approval, we’ll make sure it’s optimized for search engines, cross-linked appropriately, and then post both the blog the necessary social posts to help it take flight.
When you’re ready to unleash the super power of a blog and take your content up, up and away, give us a call.