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Staff Picks: Books That Have Helped Us In Our Careers

A handful of books

One of the best ways to learn something new is to read a book about it. Most of us at Market Mentors have been inspired in our careers, or have learned how to do what we do even better, thanks to books we’ve read. Here are some of our favorites, in no particular order:

Sue Spiry, Marketing Specialist

Bird by Bird: Some Instructions on Writing and Life, by Anne Lamott. Many people panic when faced with a blank page they have to fill, even seasoned writers. Anne shares the advice her father gave her 10-year-old brother when he was faced with having to write a report on birds: “Bird by bird, buddy. Just take it bird by bird.” Anne’s words will inspire you from “Getting Started” to “Shitty First Drafts,” all the way through “How to Know When You’re Done.” And she’ll keep you laughing out loud along with way.

Mary Lempke, Copywriter

The Wizard of Ads, by Roy H. Williams. A classic. Written nearly two decades ago, but the wisdom is timeless in this book that explores what works, and what doesn’t, in the world of advertising, and why.

Laura Stopa, Senior Designer

Leadership and Self-Deception, by The Arbinger Institute. This book offers an interesting way to think about how you interact with others and yourself. It’s written as a story, so it’s an enjoyable read. It gives you a way to determine when you are deceiving yourself, helps you take an unbiased look at how you treat and talk to people, and see how that affects others. A good choice for leaders/ managers/ employees who wonder why they have issues with other people in their work and personal lives.

Amanda Moyer, Director, Client Services

Start with Why, by Simon Sinek. I like that this book encourages people to think about context before they begin a project to ensure that each person on the team is on the same page from the start. It really makes you slow down, stop and think, which is important in our fast-paced environment. It’s important to share the big picture first so that people can think beyond what they are doing to why they are doing it.

Amy Scribner, Manager, Account Services

Predictably Irrational: The Hidden Forces That Shade Our Decisions by Dan Ariely. Ariely refutes the common assumptions that we behave in fundamentally rational ways; from drinking coffee to losing weight, from buying a new car to choosing a romantic partner. He also talks about how we consistently underestimate and procrastinate, and yet all these misguided behaviors are neither random nor senseless––making us predictably irrational.

Paula Lynch, Media Coordinator

Eat That Frog, by Brian Tracy. This book offers ways to stop procrastinating, focus on accomplishing the tasks that are most important, and get more done in less time. The concept is based on a quote from Mark Twain who said, “If it’s your job to eat a frog, it’s best to do it first thing in the morning. And if it’s your job to eat two frogs, it’s best to eat the biggest one first.”

Lisa Grenier, Account Executive

Who Moved My Cheese, by Spencer Johnson. I am of the belief that we have a great amount of responsibility for our own career success. There are many who will continue in an environment that is not beneficial and yet not take the action required to change the environment. I sometimes think of the quote, “The definition of insanity is doing the same thing over and over and expecting different results.” Once you stop expecting others to fix your problems, you become responsible and therefore more in control of your destination.

Michelle Abdow, President

How to Win Friends and Influence People by Dale Carnegie. If you are going to learn, you might was well learn from a master. This classic affirmed my belief to just be me, to be genuine. Carnegie’s advice is as relevant now as it was when he wrote this book over 60 years ago.

Meet our team. Want to learn how you can benefit from all of the expertise we’ve gleaned through books and decades of experience? Contact us today.