On Our MMinds
Marketing for Banking and Financial Services: Navigating the Complexities
Marketing for banks, credit unions and financial institutions is a unique challenge that requires clarity, compliance and trust-building. Marketing for banking and financial services means communicating complex products clearly, reaching diverse audiences and maintaining credibility in a highly regulated industry. The key to success lies in crafting strategies that attract, educate and reassure potential clients. […]
Marketing for Manufacturing: Speaking the Niche
Unlike most consumer-focused brands, manufacturers need to reach and persuade highly technical, niche audiences like engineers, specifiers, architects and procurement managers. The sales cycle is longer, the buying process more complex—the messaging has to balance technical precision with compelling storytelling.
Marketing Myths: Radio Is Dead?
We’re busting the myth. Radio is alive and well. Talk about audio advertising and what are the hot topics? Streaming services, podcasts and social media. It’s easy to assume that traditional radio has faded into obscurity. Many marketers have shifted their focus to on-demand platforms, thinking that radio is a relic of the past—or perhaps […]
Market Mentors’ Top Marketing Trends to Watch in 2025
Marketing is constantly evolving, shaped by technological advancements, cultural shifts, and consumer expectations. In our latest blog, we explore some of the top marketing trends to watch in 2025.
How SearchGPT Is Going to Change the Landscape of Digital Marketing
Traditional search engines have been all about keywords: type in a few words, and you get a list of links. But with SearchGPT, searches are about conversations. In our latest blog, we explore how SearchGPT is going to change the landscape of digital marketing.
Authentic with a Dash of Rizz: Add the Word of the Year 2023 to Your Brand Recipe
Could these be the missing ingredients in your brand’s secret sauce?
You’re Already Using AI and So Are We
Don’t worry, the machines aren’t planning a revolt, at least not at Market Mentors where the human touch can never be replaced.
A Roadmap to Shifting Your Marketing in an Economic Downturn
How to change course to keep your brand ahead of the curve.
4 Ideas for Impactful Social Media Videos
If your business hasn’t already started leveraging the power of video marketing, now’s the time.
15 Best Practices for an Effective Loyalty Program
Agency experts offer tips to garner new customers and retain existing ones with rewards.