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Search Market Mentors

Making the Most of Your Co-Op Dollars

co-op dollars growing on a tree

Are you at a loss as to how to maximize your co-op dollars? Or worse, are you contemplating leaving them unused because you’re unsure of the options available to you? If so, it’s time we talk.

We have successfully helped countless local businesses navigate co-op advertising spends with top brands, and can help you, too.

Soup to Nuts Coordination

Television, radio, print, web, social media, media planning and buying, creative services—we know where to reach your target audience and how to draw their attention. Our creative and production services let your brand shine. Plus, we understand the ins and outs of meeting co-op requirements and specifications.

Leveraging our vast media buying expertise and volumes, we ensure the most effective exposure at the best possible price with as much added value as possible. Best of all, we coordinate every aspect of the process—from planning through production, media buying and invoice reconciliation—leaving you free to focus on your business.

Co-Op Case Study

Check out this real-life example:

Client: Retail store with two locations in New England

Allotted Co-Op Dollars: $5,000

CoOp Reimbursement: 50%

Cost to Business: $10,000 out of pocket, with $5,000 reimbursed by supplier

Media Suggestion: Radio for two months

How Market Mentors Helped:

    • Developed a media plan
    • Scripted and produced a radio commercial
    • Submitted the script for pre-approval
    • Reconciled invoices, submitted them for reimbursement from the supplier, and ensured client received reimbursed funds

Get Started

Contact us to get started today. We’ll assess available advertising opportunities in your market—including print, broadcast and digital advertising; signage; promotional items and more—and recommend a co-op plan to best meet your needs and budget.