<!-- wp:group {"layout":{"type":"constrained"}} --> <div class="wp-block-group"><!-- wp:paragraph --> <p>In this Forbes article about <a href="https://www.forbes.com/sites/forbesagencycouncil/2021/12/20/eight-effective-ways-to-leverage-machine-learning-ad-tools/?sh=2b796166619d" target="_blank" rel="noopener">how to leverage machine learning ad tools</a>, Michelle notes that gathering audience insights through these tools can allow you to target groups of prospects that are more relevant and adjust ads as needed to accompany an A/B testing strategy.</p> <!-- /wp:paragraph --></div> <!-- /wp:group -->