<!-- wp:group {"layout":{"type":"constrained"}} --> <div class="wp-block-group"><!-- wp:paragraph --> <p>With so many <a href="https://wp.marketmentors.com/expertise/advertising/">advertising</a> platforms, ranging from traditional advertising mediums to newer digital platforms, it can be hard to keep track of campaigns, let alone how they are performing. In this <a href="https://www.forbes.com/sites/forbesagencycouncil/2021/09/10/are-you-moving-the-needle-measuring-advertising-roi/?sh=4ab86f2d43de" target="_blank" rel="noopener">Forbes article</a>, Michelle talks about the different metrics available to measure advertising ROI.</p> <!-- /wp:paragraph --></div> <!-- /wp:group -->