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<p>Your business likely has a website. But are you using the digital world for all its worth? <a href="https://wp.marketmentors.com/expertise/marketing/">Social media</a> gives today’s businesses an invaluable avenue for reaching and influencing consumers. When it comes to social media for business, Facebook remains a solid place to start.</p>
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<p>What began as a way to find old friends is now one of the most powerful marketing tools available. A recent survey by the <a href="https://www.pewresearch.org/fact-tank/2019/04/10/share-of-u-s-adults-using-social-media-including-facebook-is-mostly-unchanged-since-2018/" target="_blank" rel="noopener noreferrer">Pew Research Center</a> showed that more than two-thirds of U.S. adults use Facebook, which offers multiple strategies for engaging a target audience.</p>
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<h2 class="wp-block-heading">Face Value: Fueling Growth Through Social Media</h2>
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<p>Join us for one of our two seminars, one in Springfield and one in Worcester. <a href="https://wp.marketmentors.com/team-member/michelle-abdow/">Michelle Abdow</a> and Mara Chapin will discuss:</p>
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<li>The history, evolution and purpose of Facebook</li>
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<li>Fact-based reasons that every business should have a well-managed Facebook page</li>
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<li>Creating a Facebook page for a single or multi-location business or organization</li>
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<li>Building and delivering relevant content</li>
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<li>Advertising options</li>
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<li>Customer service, maintenance and outreach</li>
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<li>Analytics—measuring your page’s performance</li>
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<p>You will leave this event with the knowledge and expert insights to thrive within the world of social media marketing, ready to strategically embrace this lucrative new face of business.</p>
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<h2 class="wp-block-heading">Event Details</h2>
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<li>February 11*</li>
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<li>8:30–10:00 a.m.</li>
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<li>Home Builders & Remodelers Association of Western Massachusetts, 240 Cadwell Drive, Springfield, MA</li>
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<li>March 24</li>
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<li>8:30–10:00 a.m.</li>
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<li>BBB of Central New England’s Barbara J. Sinnott Training Center, 400 Grove Street, Worcester, MA</li>
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<p>We hope to see you at one of these free events. <a href="https://www.bbb.org/article/events/21136-social-media-for-business-101" target="_blank" rel="noopener noreferrer">Register today</a>!</p>
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<p><span style="font-size: 10pt;"><em>*Snow date: February 25</em></span></p>
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