Unlike most consumer-focused brands, manufacturers need to reach and persuade highly technical, niche audiences like engineers, specifiers, architects and procurement managers. The sales cycle is longer, the buying process more complex—the messaging has to balance technical precision with compelling storytelling.
We’re busting the myth. Radio is alive and well. Talk about audio advertising and what are the hot topics? Streaming services, podcasts and social media. It’s easy to assume that traditional radio has faded into obscurity. Many marketers have shifted their focus to on-demand platforms, thinking that radio is a relic of the past—or perhaps […]
The search game is changing fast. But what does that mean for everyday users? And how does it impact digital marketing? Let’s dive in.
Marketing is constantly evolving, shaped by technological advancements, cultural shifts, and consumer expectations. In our latest blog, we explore some of the top marketing trends to watch in 2025.
Traditional search engines have been all about keywords: type in a few words, and you get a list of links. But with SearchGPT, searches are about conversations. In our latest blog, we explore how SearchGPT is going to change the landscape of digital marketing.
You’ll often hear media exposure described as “free advertising.” There is truth to that, but it can be misleading. By no means are media pickups easy to land; they require strategy, time, effort and expertise.
Book your ad campaigns as soon as possible, before the political window opens. While spots may be preempted or moved to make room for political advertisers, getting your buys done now will minimize impact and allow for strategic pivots as the need arises.
These days, we all need a constant supply of content. No matter the industry, brands require fresh photography for web, social media, press, advertising—you name it. But when is it time to get out the smartphone for some quick, casual pics, and when is it time to hire a photographer for a professional shoot? What […]
SEO: where are we now? From its humble beginnings focusing exclusively on keywords to the recent introduction of AI in search engines, SEO has undergone a remarkable transformation. Let’s explore the possible future of SEO.
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