Do you know the difference between browsers and search engines? This may seem like Internet 101 for some, but others are confused. Simply, a browser is your access to the internet, and a search engine allows you to search the internet once you have access. You have to use a browser to get to a search engine. We hope the information below is valuable to you. If you oversee your company’s marketing and communication efforts, connect with us to learn more.
You can choose from many browsers, but the most commonly used right now are Chrome, Firefox and Edge. When we develop a website for a client, we ensure it will work across these popular browsers. This ensures that when your customers enter your web address in their browser, your site comes up and is fully functional.
We also closely follow the industry to make sure our sites work with the most-used browsers, as they can change. For many years, Internet Explorer was the top browser, but now its status is in limbo as Microsoft develops a new browser. If and when a new browser becomes prominent, we’ll make sure websites we develop will work with it.
As a business, you want to make sure your website works on the most popular browsers. As a consumer, you should use one of the popular browsers to ensure the websites you visit are functioning as designed. If you use an outdated browser, access to some sites will be glitchy or impossible. Download these browsers here: Chrome, Edge, Firefox.
It likely won’t surprise you to know that Google is the king of the search engines. Bing is in second place. Search engines allow your customers find you when they enter keywords and terms that trigger your site to come up in results. For example, if you enter “marketing agency western mass” in Google, you will see Market Mentors in the results.
Where in the results your website comes up is determined by the search engine’s proprietary algorithm to return only what it determines are meaningful results. To come up on top, you can either pay the going rate for that search (these results are noted as “ads”) or ensure your site is well optimized so that it comes up high in the results organically.
That’s where the art and science of search engine optimization (SEO) comes in. When we develop your website, we make sure it is populated with the keywords and phrases that people are most likely to use when searching for your type of business. But other factors play into maintaining SEO, and the algorithms used by search engines are always changing. That’s why it’s not enough to simply build a website—it also needs regular refreshing, updating and care.
Whether you are concerned about your company’s website’s functionality across the most common browser or you want to optimize your site for the most common search engines, we can help. Contact us today for an assessment.