<!-- wp:group {"layout":{"type":"constrained"}} --> <div class="wp-block-group"><!-- wp:paragraph --> <p>Loyalty programs can create valuable opportunities to both garner new customers and retain existing ones with rewards, but there are right and wrong ways to go about them. In this <a href="https://www.forbes.com/sites/forbesagencycouncil/2022/08/15/how-to-offer-free-products-and-services-to-build-long-term-customer-loyalty/?sh=3a63f65019d2" target="_blank" rel="noopener">Forbes article</a>, Michelle and other agency experts offer 15 best practices for an effective loyalty program.</p> <!-- /wp:paragraph --></div> <!-- /wp:group -->