<!-- wp:group {"layout":{"type":"constrained"}} --> <div class="wp-block-group"><!-- wp:paragraph --> <p>While Google has pushed back cookie deprecation to 2024 (at least!), agencies are proceeding full-steam ahead to develop compliant, non-creepy ways for brands to create personalized experiences for prospects and customers without relying on third-party data. In this <a href="https://www.forbes.com/sites/forbesagencycouncil/2022/08/03/how-to-use-behavioral-targeting-without-third-party-data/?sh=602d80dd76fe" target="_blank" rel="noopener">Forbes article</a>, agency experts offer tips for using behavioral targeting effectively.</p> <!-- /wp:paragraph --></div> <!-- /wp:group -->