Michelle Abdow is as direct, fair and honest as they come. Because of this transparency, members of our firm know what is expected of them in terms of deadlines and deliverables and what’s more—this hands-on leader always finds the time to explain the ‘why’ behind things. We also know where she stands with a particular sports team (Go Pats!), politician (her bipartisan jokes are the best!), movie (Bridesmaids, anyone?)…the list goes on and on. It’s this no nonsense and direct approach that has served her so well in life and in business, and why she is so well-regarded. Our agency motto is “it’s all about results”, a nod to Michelle’s approach and outlook. That’s not to say that it’s all work and no play. Even in the middle of a brainstorm session or client meeting, Michelle’s quick wit comes through, sometimes to break the ice, sometimes to stir the pot, sometimes because the situation warrants a one-liner. These reasons combined benefit our clients, and are the reason why so many choose to retain our services for extended periods of time. Given the size and depth and breadth of services offered at Market Mentors, many are surprised to learn that the agency started as a one-woman shop. A few minutes after meeting Michelle, however, it is readily apparent how this growth could have occurred given how competitive she is. Even outside of work, you can find her chasing something: her husband or kids, skiing down a mountain; her dogs, around the office, or her next aspiration. With Michelle at the helm and her team dutifully rowing with her, Market Mentors and all its clients are sure to sail toward success.