<!-- wp:paragraph --> <p>Southwick resident Charles White brings a sharp mind and a sharper set of tools to every campaign. With nearly a decade of experience across platforms, he plans, implements and optimizes digital marketing campaigns that do more than hit KPIs—they connect. Whether it’s Google, Meta or your living room TV, Charles makes sure the right message gets to the right screen.</p> <!-- /wp:paragraph --> <!-- wp:paragraph --> <p>With 10+ years of HubSpot experience in CRM management, Marketing Hub and Sales Hub, Charles has helped sales teams fully leverage core features such as target accounts, sequencing and automation to drive more deals, close more pipeline and surpass quotas.</p> <!-- /wp:paragraph --> <!-- wp:paragraph --> <p>Before diving into the world of digital, Charles held some unconventional roles—park ranger, lifeguard, hearse driver—which sharpened his perspective, his instincts and his sense of humor. Today, that same adaptability drives his approach to data, audience targeting and campaign success.</p> <!-- /wp:paragraph --> <!-- wp:paragraph --> <p>Charles holds a B.S. in Business Administration from the University of New Hampshire and is constantly refining his skills to stay ahead of the digital curve.</p> <!-- /wp:paragraph --> <!-- wp:paragraph --> <p>Off the clock, he’s golfing, fly fishing, gardening, cooking meats or baking bread (yes, really). Think Western MA’s version of Rachael Ray—minus the TV show. In 2025, he took home the Lake Morey Invitational title and is still riding that win.</p> <!-- /wp:paragraph -->