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<h2 class="wp-block-heading">Market Mentors Press</h2>
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<h1 class="wp-block-heading">How generative AI in search is shaking up marketing strategies</h1>
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<p>Just last month, OpenAI made search a built-in feature of ChatGPT, and users are taking<br>full advantage. More and more people are ditching traditional search engines in favor of AI-driven answers,<br>and many of them are using ChatGPT as a search engine. While Google still dominates with 89.74 percent of<br>the market share as of December 2024, that number dipped below 90 percent for the first time since 2015.<br>Even after launching Gemini in May 2024, Google is feeling the pressure.</p>
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<p>“People are choosing ChatGPT and other readily available AI tools like Gemini over traditional search engines<br>because AI delivers direct, conversational answers without the hassle of sifting through links,” explained<br>Michelle Abdow, president and CEO of Market Mentors, LLC, a fully integrated marketing, advertising and<br>public relations agency with offices in Massachusetts and Florida. “Instead of clicking around multiple<br>websites, users get summarized, structured responses tailored to their queries. It’s more efficient and<br>personalized, as well as ad-free.”</p>
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<p>So how does this impact digital marketing? Abdow noted that with ChatGPT shaking up the search landscape,<br>digital marketing strategies must evolve, because traditional SEO focused on Google rankings might not cut it<br>anymore.</p>
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<p>“Don’t get me wrong, click-based advertising is far from dead,” she said. “But when people search topics and<br>get instant AI responses, they’re clicking on fewer links, which means traditional pay-per-click ads can lose<br>effectiveness.”</p>
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<p>She recommends that marketers boost brand visibility through direct AI integration and invest in thought<br>leadership and unique, authoritative content that stands apart from the generic and AI-generated noise.<br>“Forget keyword stuffing and backlink obsessions,” said Abdow. “AI prioritizes accessible, well-structured,<br>high-quality content. The better your content fits AI’s preferences, the more likely it is to be cited in responses.<br>That’s why the human element remains so essential. At Market Mentors we use AI to automate the ordinary<br>and humanize the extraordinary.<sup>®</sup>”</p>
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<p>Unlike Google’s search results, AI-generated responses do not always include a variety of sources. Abdow said<br>that makes it imperative that brands establish domain authority with high quality, preferably humangenerated content that gets cited by reputable sources, and by engaging with AI-driven content platforms.<br>“The brands that lean into conversational marketing will thrive in this AI-driven world,” summed up Abdow.<br>“Businesses and marketers who adapt early will have a serious edge in this new era of AI-powered search.”</p>
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