<!-- wp:columns {"verticalAlignment":"center"} --> <div class="wp-block-columns are-vertically-aligned-center"><!-- wp:column {"verticalAlignment":"center","width":"60%"} --> <div class="wp-block-column is-vertically-aligned-center" style="flex-basis:60%"><!-- wp:heading {"className":"work-special-heading bkg-color__lichen"} --> <h2 class="wp-block-heading work-special-heading bkg-color__lichen">Manufacturing Marketing</h2> <!-- /wp:heading --></div> <!-- /wp:column --> <!-- wp:column {"verticalAlignment":"center"} --> <div class="wp-block-column is-vertically-aligned-center"><!-- wp:image {"id":11085,"width":"120px","sizeSlug":"full","linkDestination":"none"} --> <figure class="wp-block-image size-full is-resized"><img src="https://wp.marketmentors.com/wp-content/uploads/2023/05/EXCEL-PMS.png" alt="EXCEL logo" class="wp-image-11085" style="width:120px"/></figure> <!-- /wp:image --></div> <!-- /wp:column --></div> <!-- /wp:columns --> <!-- wp:group {"layout":{"type":"constrained"}} --> <div class="wp-block-group"><!-- wp:heading --> <h2 class="wp-block-heading">What we heard</h2> <!-- /wp:heading --> <!-- wp:paragraph --> <p>When tariffs rattled the manufacturing sector, Excel Dryer stood tall.</p> <!-- /wp:paragraph --> <!-- wp:paragraph --> <p>While many manufacturers scrambled to adjust to new trade policies, Excel Dryer’s longstanding commitment to American-made products positioned it as a beacon of resilience. Their “Made in USA” ethos wasn’t a reaction—it was their foundation.</p> <!-- /wp:paragraph --></div> <!-- /wp:group --> <!-- wp:spacer {"height":"64px"} --> <div style="height:64px" aria-hidden="true" class="wp-block-spacer"></div> <!-- /wp:spacer --> <!-- wp:image {"id":13608,"sizeSlug":"large","linkDestination":"none","align":"full"} --> <figure class="wp-block-image alignfull size-large"><img src="https://wp.marketmentors.com/wp-content/uploads/2025/06/009629_MM_ExcelCaseStudy_DryerImage-1024x263.jpg" alt="009629_MM_ExcelCaseStudy_DryerImage" class="wp-image-13608"/></figure> <!-- /wp:image --> <!-- wp:spacer {"height":"64px"} --> <div style="height:64px" aria-hidden="true" class="wp-block-spacer"></div> <!-- /wp:spacer --> <!-- wp:group {"layout":{"type":"constrained"}} --> <div class="wp-block-group"><!-- wp:columns {"verticalAlignment":"center"} --> <div class="wp-block-columns are-vertically-aligned-center"><!-- wp:column {"verticalAlignment":"center"} --> <div class="wp-block-column is-vertically-aligned-center"><!-- wp:heading --> <h2 class="wp-block-heading">What we did</h2> <!-- /wp:heading --> <!-- wp:paragraph --> <p>Recognizing a unique PR opportunity, Market Mentors launched the “Tariff Talk” campaign, leveraging our significant media reach and expertise to pitch the story to publications and outlets from top-tier to local, from regional to national and international.</p> <!-- /wp:paragraph --> <!-- wp:paragraph --> <p>The narrative was clear: Excel Dryer wasn’t just weathering the storm—it was built for it.</p> <!-- /wp:paragraph --></div> <!-- /wp:column --> <!-- wp:column {"verticalAlignment":"center"} --> <div class="wp-block-column is-vertically-aligned-center"><!-- wp:image {"id":13609,"sizeSlug":"large","linkDestination":"none"} --> <figure class="wp-block-image size-large"><img src="https://wp.marketmentors.com/wp-content/uploads/2025/06/008813-10_MM_MayContent-ExcelWhiteHouse-Social-1024x1024.jpg" alt="008813-10_MM_MayContent-ExcelWhiteHouse-Social" class="wp-image-13609"/></figure> <!-- /wp:image --></div> <!-- /wp:column --></div> <!-- /wp:columns --></div> <!-- /wp:group --> <!-- wp:columns {"className":"color-background bkg-color__lichen-90 p-32px gap-2rem"} --> <div class="wp-block-columns color-background bkg-color__lichen-90 p-32px gap-2rem"><!-- wp:column {"width":"100%"} --> <div class="wp-block-column" style="flex-basis:100%"><!-- wp:group {"layout":{"type":"constrained"}} --> <div class="wp-block-group"><!-- wp:heading --> <h2 class="wp-block-heading">How it went</h2> <!-- /wp:heading --> <!-- wp:paragraph --> <p>Media outlets took notice. Features in <em>The Boston Globe</em>, <em>Boston Herald</em> and Reuters paved the way for a standout <em>Washington Post</em> Sunday story. Within 24 hours, the White House reached out, and the article was republished on its website.</p> <!-- /wp:paragraph --> <!-- wp:paragraph --> <p>The success of the campaign reached beyond headlines. It gained the attention of the professional PR community nationwide. “Tariff Talk” was named a finalist for <strong><a href="https://wp.marketmentors.com/blog/market-mentors-named-a-finalist-in-ragan-pr-daily-awards/">Ragan Communications’ PR Daily Award</a></strong>, recognizing outstanding achievement in media relations and storytelling.</p> <!-- /wp:paragraph --> <!-- wp:paragraph --> <p>Excel Dryer’s story became a testament to the power of foresight and unwavering values. In a time of uncertainty, they didn’t merely survive; they forged the path forward.</p> <!-- /wp:paragraph --></div> <!-- /wp:group --></div> <!-- /wp:column --></div> <!-- /wp:columns -->