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<h2 class="wp-block-heading work-special-heading bkg-color__lichen">Digital Media Campaign</h2>
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<h2 class="wp-block-heading">What we heard</h2>
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<p>Show us the money! Cornerstone Bank is a bank, and banks need deposits—that’s how banks work.<br>Serving communities throughout Central Massachusetts, this bank wanted to see big growth for their<br>Certificate of Deposit (CD) products, and as always, we were there to jump right on it.</p>
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<h2 class="wp-block-heading">What we did</h2>
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<p>As an agency founded on media buying mastery, we’ve been on top of digital media since its inception.<br>So, when the time came to put Cornerstone’s ad spend to work, we kicked our know-how into gear with a<br>well-planned campaign of Meta and display ads. Our digital team made skillful use of client-provided data<br>around checking account sign-ups to accurately monitor campaign performance, importing the numbers into<br>a custom-created reporting template and overlaying them with daily PPC results. This allowed the ever-diligent<br>team to easily follow trends, continually optimize campaigns and laser-focus the target audience.</p>
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<h2 class="wp-block-heading">How it went</h2>
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<p>At the end of a six-month period, 15-Month CD deposits had generated a <strong>56,000% return</strong> on ad<br>spend (ROAS). After a two-month campaign, 6-Month CD deposits generated a <strong>173,667% ROAS</strong>.<br>Like Cornerstone Bank did, you can count on us to squeeze every last drop of value from your media<br>investment—and expect many happy returns.</p>
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https://youtu.be/A3w5XhgK9PA
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