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<h2 class="wp-block-heading work-special-heading bkg-color__lichen">Branding</h2>
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<figure class="wp-block-image size-full"><img src="https://wp.marketmentors.com/wp-content/uploads/2023/12/NE-XT_Logo-RGB.png" alt="" class="wp-image-12549"/></figure>
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<h2 class="wp-block-heading">What We Heard</h2>
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<p>Valley Steel Stamp (VSS) was stuck with an outdated brand. The company began as a two-man operation in 1971, and by 2022 had grown to include more than 100 highly skilled precision machinists serving over 300 companies in 10 countries. When leadership decided it was time to accelerate into the future with an eye on aerospace, defense and medical verticals, we engaged to rename, rebrand and reinvigorate.</p>
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<h2 class="wp-block-heading">What We Did</h2>
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<p>After conducting interviews with primary internal and external stakeholders and completing a market and competitive analysis, we ultimately landed on a new name for VSS: NE-XT Technologies.</p>
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<p>Things took off quickly from there. We developed a new brand platform, including a dynamic logo, assets and style guide. Simultaneously, we built a custom website from the ground up, which features engaging, SEO-optimized content and dynamic new photography and video assets, including drone footage shot within the vast facility.</p>
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https://youtu.be/EiTUtzeoHB8?si=OHDYDEY8KGA3654A
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<h2 class="wp-block-heading">How It’s Going</h2>
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<p>NE-XT never stands still, as even a quick look at its new branding and <a href="https://ne-xtusa.com/" target="_blank" rel="noreferrer noopener">website</a> makes clear. We’re thrilled to continue to partner with the NE-XT team on projects as needed, including a corporate video, internal naming initiative and sales materials. Its future is bright, and we look forward to whatever comes next for this fast-paced company.</p>
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