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<h2 class="wp-block-heading work-special-heading bkg-color__lichen">Built for speed, built to convert</h2>
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<figure class="wp-block-image size-full"><img src="https://wp.marketmentors.com/wp-content/uploads/2026/01/GoodlessLogoWeb-copy.webp" alt="" class="wp-image-15171"/></figure>
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<p>Goodless Electric, Inc., needed a digital experience that matched the quality of its work. The mission was to increase lead volume for emergency repair, residential and commercial services and make it easier for ready-to-hire visitors to take the next step.</p>
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<h2 class="wp-block-heading">Stepping Up</h2>
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<p>We rebuilt the website with cleaner navigation, clearer messaging and stronger calls to action. To capture immediate demand, we launched targeted digital ad campaigns and created a dedicated squeeze page aligned to ad messaging, giving prospects a fast path to submit a form or place a call.</p>
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<h2 class="wp-block-heading">Payoff</h2>
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<figure class="wp-block-image alignfull size-thumbnail"><img src="https://wp.marketmentors.com/wp-content/uploads/2026/01/mag1-150x150.png" alt="" class="wp-image-15179"/></figure>
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<p class="has-text-align-center">76 lead form submissions from digital marketing</p>
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<p class="has-text-align-center">26 phone calls from digital marketing efforts</p>
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<p class="has-text-align-center">27% conversion rate from search campaigns</p>
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<p class="has-text-align-center">1:29 time on site from organic traffic sources</p>
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<p class="has-text-align-center">70% engagement rate across the website</p>
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<p></p>
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