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<h2 class="wp-block-heading work-special-heading bkg-color__lichen">National Media Relations Campaign</h2>
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<h2 class="wp-block-heading">What we heard</h2>
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<p><a href="https://www.centerforvein.com/">Center for Vein Restoration</a> (CVR) was doing an outstanding job with its owned media, publishing three to five blog articles a week and posting engaging shared media on its social media platforms. But, despite being a national leader in vein care, the organization’s online presence was coming up short without a robust earned media campaign. We partnered with CVR, building on their already strong foundation to bolster their reputation and build credibility for their growing national brand.</p>
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<h2 class="wp-block-heading">How it happened</h2>
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<p>Together we developed and deployed a strategic, high-frequency <a href="https://marketmentors.com/services/public-relations/">media relations</a> plan, prioritizing timely, relevant and localized content. CVR made thought leaders available to speak on hot topics like the dangers of travel-related deep vein thrombosis (DVT), chronic vein insufficiency (CVI) and the hidden risks of summer footwear.</p>
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<p>Leaning into national moments like the announcement of President Trump’s CVI diagnosis and offering CVR physicians as expert voices placed the brand at the center of the conversation.</p>
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<h2 class="wp-block-heading">The results</h2>
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<p>Through consistent pitching and smart storytelling, CVR has earned media placements in <em>USA Today</em>, <em>Yahoo News</em>, <em>Katie Couric Media</em>, <em>HuffPost</em>, <em>Consumer Affairs</em>, <em>CNET</em> and dozens of other local and national outlets. Year-to-date earned media coverage has generated nearly <strong>$14 million in advertising value equivalency (AVE)</strong>.</p>
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<p>Highlights include:</p>
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<li>A syndicated article on Trump’s CVI diagnosis earning coverage in over 30 outlets nationwide</li>
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<li>Coverage of vein-health travel tips across top platforms like <em>Yahoo Life</em> and <em>HuffPost</em></li>
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<li>Radio interviews with CVR physicians on high-reach programs like <em>WBZ Nightside</em> and <em>WTIC Morning Drive</em></li>
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<p>Today, CVR’s search results reflect their mission, not a moment. The story that surfaces online is one of leadership, innovation and care. And we’re just getting started.</p>
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<p><strong><a href="https://marketmentors.com/contact-us/">Reach out if you want us to help lend credibility to your brand.</a></strong></p>
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