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<h2 class="wp-block-heading work-special-heading bkg-color__lichen">Targeted Multi-Channel Strategy</h2>
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<figure class="wp-block-image size-full"><img src="https://wp.marketmentors.com/wp-content/uploads/2024/03/Eppendorf-Logo.png" alt="" class="wp-image-12756"/></figure>
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<h2 class="wp-block-heading">What We Heard</h2>
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<p>Eppendorf, a leading life science company that develops and sells instruments, consumables and services for laboratories worldwide, needed major assistance with recruitment for its Enfield, Connecticut, location. They had to quickly increase staffing to meet rising demand during a particularly pivotal period of growth. Was this a huge mission given the confines of a depressed market with many employers competing for a limited workforce? Absolutely. Our response? Mission accepted.</p>
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<h2 class="wp-block-heading">What We Did</h2>
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<p>To address Eppendorf’s urgent, triple-digit recruitment needs, we revved up recruitment with a precise, audience-specific strategy meant to simultaneously break through the clutter with clear and direct messaging, deliver a strong, persuasive call-to-action and build general brand recognition.</p>
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<p><strong>Tactics included:</strong></p>
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<li>Radio advertising (English and Spanish) supported by multi-channel digital advertising—CTV, programmatic streaming audio, programmatic display, LinkedIn and Meta</li>
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<li>Targeting bilingual audiences within a 20-mile radius of Eppendorf’s Enfield location</li>
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<li>Leveraging a keyword-level behavioral tactic as well as addressable geofencing to reach a diverse population</li>
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<p>We introduced Eppendorf to the people most likely to pursue employment there, engaged and refined the audience, then retargeted to entice individuals to apply.</p>
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<h2 class="wp-block-heading">How It’s Going</h2>
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<p>Our keen understanding of the decision-making funnel made this strategy roar.</p>
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<p><strong>After 3 Months:</strong></p>
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<p>The combined efforts of the Eppendorf campaign earned 753,071 impressions, which resulted in 556 clicks to the website.</p>
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<p><strong>After one year:</strong></p>
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<p>The campaign earned more than <strong>3 MILLION TOTAL IMPRESSIONS</strong>, which resulted in <strong>2,000 CLICK-THROUGHS</strong>, taking Eppendorf’s triple-digit recruitment needs down to single digits.</p>
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