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<h2 class="wp-block-heading work-special-heading bkg-color__lichen">Strategic Rebranding</h2>
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<h2 class="wp-block-heading">What We Heard</h2>
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<p>When Aegis Energy Solutions was acquired by France-based energy giant Dalkia, the new parent company wanted to immediately shift the Aegis name and branding—risking the brand equity already inherent in the Aegis name. So, when Aegis asked if our team could develop a solution that would work for both brands, we said, “<em>Oui, oui, oui!”</em></p>
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<h2 class="wp-block-heading">What We Did</h2>
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<p>To address this transatlantic challenge, we encouraged and implemented a phased approach under the name Dalkia Aegis; this allowed customers who were familiar with Aegis to start associating it with the new parent company name.</p>
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<p>Once we had our strategy, we conducted an in-depth asset audit and rebranded Dalkia Aegis with cohesive design elements and messaging across all platforms, including its website, social channels and sales materials. New communications tools included a corporate video and case study videos.</p>
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<h2 class="wp-block-heading">How It Went</h2>
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<p>You guessed it:<em> Trés magnifique!</em> The name and brand transition were seamless for both companies and their customers—so much so that the parent company in France has thus far opted to keep the Dalkia Aegis name, rather than transitioning completely to Dalkia. <em>C’est la vie!</em></p>
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