Public relations is a key component of a robust marketing strategy, and the press release is its star. Successful public relations results in earned media, which boosts your brand’s credibility and garners attention.
As a business owner, you invest time, money and resources into creating a powerful and captivating website that generates brand awareness with your customer base. Using carefully chosen keywords, your goal is to increase the quantity and quality of traffic to your website through organic search engine results.
Market Mentors Recognized by Springfield Regional Chamber of Commerce We are delighted that the Springfield Regional Chamber of Commerce has again honored us as one of the 2018 Super 60 businesses. Now in its 29th year, the 2018 Super 60 awards program celebrates the success of the fastest-growing and privately-owned businesses in the region that […]
Clients often ask us for professional headshots to use in various marketing materials and for PR purposes. If you’re like me, most people hate getting their photo taken. However, it’s easy to get the most out of your headshot and reduce some of the stress that comes along with showing us your pearly whites.
Experience is the best teacher. Consequently, since beginning Market Mentors 15 years ago, we’ve learned plenty of lessons—some the easy way and some the hard way. These lessons became our guiding principles. In honor of our anniversary, here are 15 lessons we live by.
With a global usership in the billions, social media has become one of the fastest growing industries in the world. Its influence is simply too large to ignore. Here we discuss five ways social media has affected the public relations industry and why PR professionals need to jump on board with the latest trends.
Broadcast interviews can make even the most sophisticated executive uneasy, but they offer the opportunity to deliver messages to a wide audience quickly and simultaneously. Since television is a visual medium, your physical demeanor and style are just as important as what you say. With the right preparation and approach, everyone can be an effective on-camera communicator.
One reason direct mail has remained so effective is that it’s tangible. So, you want to make sure that what you send cuts through the clutter, both in term of messaging and visual appeal––and that you reach the audience you want at a price that doesn’t break the budget.