Area Companies Join Forces to Raise Money for The Salvation Army’s Emergency Disaster Services
Market Mentors, LLC, and local businesses participated in hurricane relief effort and raised $10,000.
Our Blog
A “Small” Holiday with a Big Impact
Small Business Saturday is an American shopping holiday conceived by American Express Corporation as a counterpart to Black Friday and Cyber Monday as a means to stimulate local economies, initiatives and organizations. We hope to give you some food for thought before you make that online or big box store purchase.
Corporate Social Responsibility: Doing Good Is Good Business
At Market Mentors, we know the value of a worthy cause. Beyond the feel-good factor, corporate social responsibility (CSR) is an excellent way to build teamwork, enhance employee engagement, support your community, engage your customers—and yes, even provide benefit from positive public relations.
Market Mentors Honored among the Region’s “Super 60”
As the region’s largest and most trusted full-service advertising, marketing and public relations agency, we are thrilled to have again been named one of the 2017 Super 60 winners by the Springfield Regional Chamber of Commerce.
Get to Know Your Customers
Forming meaningful relationships with your customers will inspire them to continue visiting your business. Plus, having their feedback will help you improve your bottom line.
The Price of PR: Grow Your Business with Earned Media
Marketing is a powerful business development tool, and with the rapid (and costly!) changes occurring in the media landscape, many businesses are struggling to find the budget to keep marketing in the business plan. That’s when public relations becomes even more important than ever.
In a Creative Rut? 10 Ideas to Get Unstuck
Suffering from creative block? It happens to the best of us. At Market Mentors, however, our success often depends on our creativity, so we employ a variety of methods to keep our creativity flowing. Here we share our top 10.
Raster vs Vector Graphics
Digital graphics can be divided into two categories: raster and vector. Never heard of them? Here’s how — and when — each should be used.
Staff Picks: Books That Have Helped Us In Our Careers
One of the best ways to learn something new is to read a book about it. Most of us at Market Mentors have been inspired in our careers, or have learned how to do what we do even better, thanks to books we’ve read. Here we share some of our favorites.
The Dos and Don’ts of a Successful, Integrated Campaign
All too often, businesses adopt the belief that “if you build it, they will come.” The truth is, all products and services, no matter how good, will go unused if no one knows about them. Don’t be the best-kept secret.
Email Do’s and Dont’s
Sending emails to your boss, co-workers, prospects or existing clients has the potential to be a minefield of professional correctness/decorum, with each inappropriate joke and incorrectly capitalized letter a disaster waiting to happen.
Inside the Audio Studio
When meeting the team at Market Mentors, no spin around the office is complete without stopping by the audio studio. If you have ever felt intimidated by a studio setting, consider our recording space the antidote to the cold, dark environs you may have visited in your travels.
Market Mentors Staff Volunteer at Ronald McDonald House
April is National Volunteer Month so team members from Market Mentors, LLC, in West Springfield decided to give back to the community by volunteering as guest chefs at the Ronald McDonald House in Springfield. Eleven members of the staff prepared a home cooked Mexican fiesta for the families staying at the house.
I Can Do It Myself
Confidence is good. Giving it your all to get the desired end result is admirable. Who needs a professional when you can do it yourself? Well in the case of the desired cake image above, it may have been best left in the hands of the professional.
Pro Tips: Adult Snow Days
Snow day! Music to a child’s ears, but not always to an adult’s. However, if you have the benefit of being able to work from home, here are some great opportunities you can take advantage of.