<!-- wp:group {"layout":{"type":"constrained"}} --> <div class="wp-block-group"><!-- wp:paragraph --> <p>Facebook offers a myriad of targeting options to help make <a href="https://wp.marketmentors.com/expertise/advertising/">reaching your audience</a> easy. However, you have to understand which ones will work best for optimizing your ads to drive conversions. Michelle and other agency professionals talk about smart strategies in this <a href="https://www.forbes.com/sites/forbesagencycouncil/2021/08/17/14-smart-approaches-to-optimizing-facebook-ads-for-conversions/?sh=5c0c90c2f8cf" target="_blank" rel="noopener">Forbes article</a>.</p> <!-- /wp:paragraph --></div> <!-- /wp:group -->