Press Releases | Market Mentors

An Intersection of Interests

A well-crafted press release represents an intersection of interests: yours and the media’s. You want to promote your business, and the media wants content of interest to their audience. We’ll help you find the sweet spot.

In addition to finding the right topic, the proper presentation and writing style increases the likelihood of a pickup. Media outlets are bombarded with pitches every day, so the easier we can make it for them to receive, digest and use the story, the better. Many of our staff members are journalism and communications graduates who really know the industry. We’ll help you refine the story so it’s easy for a reporter to understand the intricacies of your business and your story. Our press releases have generated news in top-tier regional and national press, television and radio segments, and key industry trade publications.

Press Releases: It’s All in the Pitch

With our extensive media connections, we distribute press releases and pitch the media every day. We sell your story. It’s all in the pitch and how the news is distributed to key media influencers. Whether you have the budget for a wire service (a paid distribution service that sends your release to journalists who opt-in to receive news about certain topics) or need us to pitch the media using our connections, we distribute the news on your behalf. We even have connections that regularly reach out to us for sources—we’d love to share your news when they call.