Plan your work and work your plan. At Market Mentors, we don’t develop the plan until we’ve done the marketing strategy. We start by identifying your goals, assessing your current capabilities to see if the goals are attainable, and analyzing what stands between you and the realization of those goals. Then we design a marketing plan that will get you there.
Strategy encompasses the broad view—where are you now, and where you want to be. Strategy, which is conceptual, is what will drive the plan, which is tactical.
Before we brainstorm tactics, we need to ensure your goals are S.M.A.R.T.:
• Specific and well-defined
• Measurable, so we can track your progress and results
• Attainable, challenging, but not out of reach
• Realistic, to ensure your capabilities can sustain your desired goals
• Timely, to endure deadlines are met and your resources aren’t strained
