Considering that Americans average about 5 hours of television per day, it's easy to see how TV advertising produces more media-driven sales than any other medium. Ask yourself, what other advertisements generate the kind of buzz we witness around the Super Bowl? Even with more viewing options today, most Americans still spend the lion’s share of their viewing time watching live TV. This means your message reaches a substantial number of people in a short amount of time.
TV advertising allows you to aim for a broad audience or narrow it down to a select group. For example, ads placed during a local evening newscast reach a broader local audience, while a cable television business show about the stock market targets business-savvy consumers. Whatever your target demographic, our expert media buyers will help you reach it.