Don’t buy into the hype—while digital advertising has its place in a campaign, traditional advertising mediums still reign supreme for many demographics.
The goal of media buying is to get your message to the place your audience “lives.” That’s something you don’t want to leave to chance, which is where we come in. Many business owners are tempted to buy the media they like and listen to the most, but if they aren’t in their own target demographic, that’s the least effective way to put together a plan.
We’ll make sure the data backs up decisions. For example, despite all the streaming platforms on the market, TV continues to be the top form of media for all age groups, and AM/FM radio is the centerpiece of audio for adults 18+. You can spend a lot of money being trendy, but wouldn’t you rather spend your budget garnering results?
