Strategy & Execution
Our media planning strategies and executions are customized specifically for your campaign. We:
- consult with you every step of the way, offering options and recommendations to achieve your goals.
- place millions of advertising dollars each year in the New England region alone. This allows us to negotiate the best possible rates for you.
- handle all media negotiations, reducing the amount of time you and your staff spend in meetings or vetting phone calls and emails.
- coordinate all creative trafficking and provide co-op advertising paperwork for submissions when needed.
- ensure that the media outlets deliver what we placed. If we find discrepancies, we handle post-buy reconciliations, make-goods and credits.
- reconcile all media invoices for you and produce one invoice for remittance.
- recap and communicate with you often.
If you are an agency looking for media buying expertise, we are available as a partner. Let us handle the heavy lifting.