Media Buying

Be efficient. Creating an advertising campaign only gets you half way to your marketing goals. To go all the way, you need media buying expertise to reach your intended audience. We give you every advantage with our research data and tools to drive our media buying decisions and negotiations on your behalf. As experts in traditional and non-traditional media, we make the most of your ad dollars and audit the buys to ensure optimal performance.

Media Buying Powerhouse

Our native language is TRPs, gross ratings points, cost per point, cost per thousand, reach and frequency. Whether you are buying a single market or multi-market, let our pros handle it.

Market Mentors is the powerhouse in the market for broadcast TV, radio and cable media buying. No one offers a more tenacious or better equipped team to research, negotiate cost and added value, place, track and analyze your media investment. Online and off, we know how to make the most of your budget and have the clout to maximize a media plan.

We are a Google Certified Partner and the only agency in the market to invest in Nielsen Television and Nielsen Audio ratings, among others, to guide our decisions. Performance reporting and analytics provide us with the facts to make media plans more efficient, delivering a better ROI.

Strategy & Execution

Our media planning strategies and executions are customized specifically for your campaign. We:

  • consult with you every step of the way, offering options and recommendations to achieve your goals.
  • place millions of advertising dollars each year in the New England region alone. This allows us to negotiate the best possible rates for you.
  • handle all media negotiations, reducing the amount of time you and your staff spend in meetings or vetting phone calls and emails.
  • coordinate all creative trafficking and provide co-op advertising paperwork for submissions when needed.
  • ensure that the media outlets deliver what we placed. If we find discrepancies, we handle post-buy reconciliations, make-goods and credits.
  • reconcile all media invoices for you and produce one invoice for remittance.
  • recap and communicate with you often.

If you are an agency looking for media buying expertise, we are available as a partner. Let us handle the heavy lifting.

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